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Coca-Cola 2019

Coca-Cola Vending Machine

A spooky activation for the Netflix launch of a new season of «Stranger Things».

Client: Coca-Cola
Year: 2019
Format: POS activation with a purpose-built vending machine
Location: Zürich main station
Services: POS-Marketing

At a glance

Upside-down Coca-Cola machine in an eighties style for the launch of «Stranger Things» season three
At Zürich main station in July 2019, with smoke, mysterious branches and hands
Visitors reaching inside receive a special-edition Coca-Cola can covered in slime
Planning, construction, spatial design and props by made in collaboration with monelle.me

The third season of «Stranger Things», released in July 2019, was eagerly awaited, especially by younger viewers. With the Netflix series partnering with Coca-Cola, the brand wanted to bring a spooky surprise to Switzerland too.

Kopfstehender roter Coca-Cola-Automat mit Spinnweben, Ästen und Skeletthänden vor dem Hauptbahnhof Zürich

At Zürich main station, the upside-down Coca-Cola vending machine in an eighties style attracted teenagers with smoke and mysterious branches, complete with hands. Anyone brave enough to reach into the opening was rewarded with a special-edition Coca-Cola can covered in slime. A suitably creepy encounter.

Delivery

Vending-machine planning and construction
Spatial design
Prop construction in collaboration with monelle.me
Installation of special effects
Transport, set-up and take-down
Storage

Behind the scenes

Credits

Client: Coca-Cola
Services: POS-Marketing
Location: Zürich main station
Year: 2019

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch