made

Birra Moretti

DJ desk for Birra Moretti

A DJ desk bringing Birra Moretti's enjoyment of life to the music.

Read the story
Side view of the Birra Moretti counter with a copper frame, beer-bottle lamp, wooden pasta crate and Tuscan wall image
Client
Birra Moretti
Year
2025
Format
DJ desk for hospitality venues and events
Location
Santa Lucia, Limmatplatz Zürich
Services
POS-Marketing

At a glance

  • Beat Brewer DJ counter in Birra Moretti's style, inaugurated at an anniversary event at Santa Lucia, Limmatplatz Zürich
  • Copper and copper-look frame, pipes and cladding, with wood and crates referencing brewing kettles and rural origins
  • Copper structure custom-built by our team and combined with a clad folding counter
  • Quick to assemble and sized to fit in a standard estate car

The Beat Brewer DJ counter was inaugurated at an anniversary event at Santa Lucia on Limmatplatz. Its Birra Moretti styling fitted the venue, bringing music and brewing together.

Beat-Brewer-Theke mit Kupfergestell, leuchtendem Birra-Moretti-Logo und Olivenzweigen vor einem Toskana-Wandbild im Restaurant

Seitenansicht der Birra-Moretti-Theke mit Kupfergestell, Bierflasche als Lampe, Holzkiste mit Pasta und Toskana-Wandbild Frontansicht der Theke mit Kupferrahmen, Birra-Moretti-Leuchtschild, Salami und Peperoncini am Gestell und Holzkisten am Boden

The concept relies on warm materials that reference brewing and rural origins. The frame, pipes and counter cladding are copper or finished in a copper look. As a traditional material for brewing kettles, copper creates an immediate visual link to the craft. Wood represents nature, practicality and tradition. Wooden crates suggest produce fresh from a market or field, supporting the «L’Autentica» identity. The reddish-brown copper tones complement the warm wood, golden beer and red accents in the logo. Gentle colour contrasts create a calm, inviting appearance.

Visualisation and CAD design

CAD-Visualisierung der DJ-Theke mit Kupferrahmen, Birra-Moretti-Logo, Efeu, Holzkisten und einer DJ-Figur

Construction

Schwarzes Falttheken-Gestell aus Metall vor der Werkstatt, dahinter ein grüner Container und der made-Bus Kupferrohr-Rahmen mit Holztablaren um das schwarze Theken-Gestell in der Werkhalle, unter dem gelben Hallenkran Kupfergestell mit Fittings auf dem Gittertisch, dahinter ein weisser Container und ein Mitarbeiter in der Werkhalle Kupferrahmen mit Efeuranken und schwarzem Theken-Gestell vor dem Eingang der Halle 2 im Sonnenlicht

Braune Thekenverkleidung mit Birra-Moretti-Schriftzug, «Beat Brewer» und Mann-mit-Hut-Motiv in der Schreinerei Fertige Theke mit Kupfergestell, Efeu und Leuchtschild vor einem weissen Container in der Werkhalle

Our construction team custom-built the copper structure and combined it with a folding counter clad in Birra Moretti’s style. Despite the carefully finished appearance, the system is designed for practical use. The whole setup is quick and easy to assemble and fits in a standard estate car for transport. Combining stable system components with custom construction brought function and appearance together.

  • Concept development
  • Project management and coordination
  • Illustrations and visuals
  • Logistics

Credits

Client
Birra Moretti
Services
POS-Marketing
Location
Santa Lucia, Limmatplatz Zürich
Year
2025

Hand this page to an assistant

Open in Claude Open in ChatGPT Copy for agent

Planning something similar?

We are happy to think along, from the idea to the build.

Talk about your project
Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

Related projects

All projects
Oversized turquoise shopping-bag set with spring flowers and illuminated frames around three reel windows; a woman pulls the lever beside a «WIN WIN WIN» counter

Flughafen Zürich

Hello Spring promotion at Zürich Airport

A giant shopping bag in the terminal, a coin and three reels: an invitation for passengers to head upstairs.
Miele stand in a wooden chalet style with a framed screen, sheepskin-covered armchair, floor lamp and oven column

Miele

Miele activation for DAS Zelt

For Miele at «Betty Bossis Koch- und Dinner-SPEKTAKEL» in DAS Zelt, we turned an oven into a digital Glücksrad and created a chalet-style setting.
Two walls with «Merry Christmas» lettering and a mandala colouring design beside a decorated airport Christmas tree, with a child colouring

Flughafen Zürich

Mandala activation at Zürich Airport

An analogue Christmas mandala activity at Zürich Airport, giving travellers and the people accompanying them a moment to pause during the busy festive season.