made

Ringier

Ringier at ESAF 2025

Blick and SI bring bull riding to ESAF 2025.

Read the story
Blick wooden shelter with a rodeo arena beside Schweizer Illustrierte's glass container, against the mountains in Mollis
Client
Ringier
Year
2025
Format
Sponsorship presence with rodeo gamification
Location
ESAF 2025, Mollis
Services
Sponsorship activations, Gamification

At a glance

  • Blick and Schweizer Illustrierte at ESAF 2025 in Mollis, on an 80 m² promotional area
  • Rodeo Challenge under a purpose-built wooden shelter, with a scoreboard and prizes for the top ten
  • SI photo corner with a cover shoot and photos available digitally or as prints
  • Modular wooden shelter from made's workshop, configurable in different sizes up to 10 × 7 metres

Holzunterstand mit dreifachem Blick-Schriftzug, roter Rodeo-Arena und Rangliste-Screens vor der Bergkulisse

Blick’s presence centres on a Rodeo Challenge designed to attract attention. A purpose-built wooden shelter forms the main structure, with a fresh design.

Visitors can enjoy action, entertainment and a clear brand presence.
A large scoreboard continuously displays participants’ times, with prizes for the top ten.

Video (Vimeo)

Souvenir photos are another feature, allowing guests to take a piece of the event home.

Blick occupies an 80 m² promotional area, complemented by the SI photo corner. Here, visitors can take part in an SI cover shoot, with photos available digitally or as prints.

Holzunterstand mit dreifachem Blick-Schriftzug, roter Rodeo-Arena und Rangliste-Screens vor der Bergkulisse Blick in den Holzunterstand mit rotem Rodeo-Ring, Bullen und Blick-Rückwand unter dem Blechdach Anmeldungstheke, Sicherheitshinweis und roter Rodeo-Ring mit Bullen unter dem Blick-Unterstand Blick-Unterstand und SI-Glascontainer nebeneinander im Gegenlicht auf dem ESAF-Gelände

Besuchende stehen vor dem Blick-Unterstand an, daneben das Scoreboard mit der Rangliste Muni-Rodeo SI-Glascontainer mit Leuchtwürfel Schweizer Illustrierte, Besuchende warten am Eingang Gäste mit Eichenlaub-Kränzen im SI-Container, an der Wand Screens mit SI-Cover und Video Ein Mann reitet den Bullen in der roten Rodeo-Arena, Zuschauende am Rand, Fotograf mit Softbox und Zeitanzeige

Warteschlange vor dem Blick-Unterstand mit rotem Rodeo-Ring, im Hintergrund wolkenverhangene Berge LED-Scoreboard mit Rangliste Muni-Rodeo und Bestzeiten, dahinter unscharf ein Rodeo-Reiter Blick-Unterstand und SI-Container mit Besuchenden, dahinter Kran und Bergkulisse des ESAF Blick-Unterstand, SI-Container und Fanshop-Hütte auf dem ESAF-Gelände in Mollis, davor Besuchende

Modular construction from made’s workshop

For this project, we developed and built our own wooden shelter. Its modular structure can reach a maximum size of 10 × 7 metres and can be configured in different dimensions to meet each location’s requirements.

CAD-Rendering des modularen Holzunterstands mit sechs Feldern und Kopfbändern CAD-Rendering des Holzunterstands in der Variante mit vier Modulen CAD-Rendering des Holzunterstands in der Variante mit drei Modulen CAD-Rendering des Holzunterstands in der kleinsten Variante mit zwei Modulen

Visualisation and CAD design

CAD-Visualisierung von Blick-Unterstand mit Rodeo-Ring und SI-Container auf der Wiese

  • Concept development
  • Project management and coordination
  • Illustrations and visuals
  • Logistics

Credits

Client
Ringier
Services
Sponsorship activations, Gamification
Location
ESAF 2025, Mollis
Year
2025

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

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