Miele
Miele activation for DAS Zelt
- Client
- Miele
- Year
- 2026
- Format
- Sponsorship presence with gamification
- Location
- DAS Zelt
- Services
- Sponsorship activations, Gamification, POS-Marketing
At a glance
- 3 × 2-metre Miele brand space at «Betty Bossis Koch- und Dinner-SPEKTAKEL» in DAS Zelt
- Miele oven converted into a digital Glücksrad, triggered by opening the door, with prizes to take away immediately
- Chalet-style setting with decorative elements, natural materials and warm lighting
- Timber frame and sill turn the TV screen into a stylised window
For Miele at DAS Zelt, we delivered a 3 × 2-metre brand space. A chalet-style setting created a warm, welcoming area with a clear brand identity.
We converted a Miele oven into a digital Glücksrad, making it the playful centre of the installation. Opening the oven door triggered the wheel, with a range of prizes available to take away immediately. Glücksrad photos supplied by Miele.
To create the chalet atmosphere, we used decorative elements, natural materials and warm lighting. A purpose-built wooden frame with a sill turned the TV screen into a stylised window, adding depth and a sense of comfort.
The stand brought gamification, product integration and Alpine lifestyle together in one setting.
Visualisation and CAD design
- Concept development
- Project management and coordination
- Gamification
- Illustrations and visuals
- Logistics
- Set-up and take-down
«Working with made Marketing to develop our sponsorship activation for the «Betty Bossi’s Dinnerspektakel» event series was extremely productive and inspiring, and visitors loved it. Many thanks to the whole team for the great collaboration.»
Credits
- Client
- Miele
- Services
- Sponsorship activations, Gamification, POS-Marketing
- Location
- DAS Zelt
- Year
- 2026
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Rachel Manetsch
Co-owner, innovation and concept development
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