Flughafen Zürich
Christmas fairy at Zürich Airport
- Client
- Flughafen Zürich
- Year
- 2025
- Format
- Christmas airport promotion with gamification
- Location
- Zürich Airport
- Services
- Gamification, POS-Marketing
At a glance
- «Receipt to Play» Christmas retail activation at Zürich Airport, turning shopping receipts into game tickets
- Christmas fairies with oversized mirrored wings as mobile attractions, with shopping vouchers and chocolate hearts as prizes
- Around six weeks, seven days a week, including the holidays
- More than 20,000 plays and over three games per minute, supported by an Airport Shopping poster campaign
For Christmas 2025, we developed a retail activation for Zürich Airport to increase sales in Airport Shopping and add an emotional element to the shopping experience. «Receipt to Play» turned a receipt into a game ticket: anyone shopping at a participating store could join our Christmas fairy for a purpose-built game of chance. Prizes included airport shopping vouchers and chocolate hearts. A small wish encouraging mindfulness served as a friendly consolation prize.
The activation combined gamification, POS marketing and seasonal sales promotion.
The promotion ran for around six weeks, seven days a week, including the holidays. Although the stand was in an area with lower footfall, the staging made it visible: Christmas fairies wore oversized mirrored wings and moved through the shopping centre, drawing attention to the activation.
The results were measurable: more than 20,000 plays were recorded, equivalent to over three games per minute during operating hours.
A poster campaign supported the activation at several locations in Airport Shopping and in participating stores.
Visualisation and CAD design
Delivery
- Concept development
- Project management and coordination
- Illustrations and visuals
- Game design
- Game housing design and construction
- Logistics
- Fairy briefings and costumes
- Set-up and take-down
«made Marketing turned an area of Airport Shopping with reduced footfall due to construction into a real experience. More than 20,000 enthusiastic plays, higher sales and increased footfall speak for themselves. Thank you for the great, straightforward collaboration and strong result.»
Credits
- Client
- Flughafen Zürich
- Services
- Gamification, POS-Marketing
- Location
- Zürich Airport
- Year
- 2025
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Rachel Manetsch
Co-owner, innovation and concept development
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