---
title: "Christmas fairy at Zürich Airport"
description: "A Christmas gamification activation at Zürich Airport using our «Receipt to Play» concept."
type: "case study"
client: "Flughafen Zürich"
date: "2025-11-15"
format: "Christmas airport promotion with gamification"
location: "Zürich Airport"
services: ["pos-marketing","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/weihnachts-fee-am-flughafen-zurich"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Christmas fairy at Zürich Airport

> A Christmas gamification activation at Zürich Airport using our «Receipt to Play» concept.

## At a glance

- «Receipt to Play» Christmas retail activation at Zürich Airport, turning shopping receipts into game tickets
- Christmas fairies with oversized mirrored wings as mobile attractions, with shopping vouchers and chocolate hearts as prizes
- Around six weeks, seven days a week, including the holidays
- More than 20,000 plays and over three games per minute, supported by an Airport Shopping poster campaign

Video: https://player.vimeo.com/video/1166051500

For Christmas 2025, we developed a retail activation for Zürich Airport to increase sales in Airport Shopping and add an emotional element to the shopping experience. «Receipt to Play» turned a receipt into a game ticket: anyone shopping at a participating store could join our Christmas fairy for a purpose-built game of chance. Prizes included airport shopping vouchers and chocolate hearts. A small wish encouraging mindfulness served as a friendly consolation prize.

The activation combined gamification, POS marketing and seasonal sales promotion.

Images (2):
- Weihnachtsfee mit goldenen Spiegelflügeln neben rotem Buzzer-Podest, blaue Screens «Buzzern und gewinnen!» und Weihnachtsbäume im Airport Shopping
- Abgesperrte Aktionsfläche mit Holzboden, roten Kuben, blauem Screen und zwei Weihnachtsbäumen vor dem Intimissimi-Shop

The promotion ran for around six weeks, seven days a week, including the holidays. Although the stand was in an area with lower footfall, the staging made it visible: Christmas fairies wore oversized mirrored wings and moved through the shopping centre, drawing attention to the activation.

The results were measurable: more than 20,000 plays were recorded, equivalent to over three games per minute during operating hours.\
A poster campaign supported the activation at several locations in Airport Shopping and in participating stores.

Images (2):
- Tischaufsteller «Buzzern und gewinnen!» mit Weihnachtsfee-Motiv und CHF-10'000-Störer neben einem Kartenterminal
- Plakatstele «Buzzern und gewinnen!» an einer Lichterketten-Säule im Flughafen, Reisende mit Rollkoffern im Hintergrund

## Visualisation and CAD design

Images: CAD-Rendering der Aktionsfläche mit roten Kuben, Weihnachtsfee, Buzzer-Säule, Weihnachtsbaum und Absperrpfosten

## Delivery

- Concept development
- Project management and coordination
- Illustrations and visuals
- Game design
- Game housing design and construction
- Logistics
- Fairy briefings and costumes
- Set-up and take-down

## Client quote

> made Marketing turned an area of Airport Shopping with reduced footfall due to construction into a real experience. More than 20,000 enthusiastic plays, higher sales and increased footfall speak for themselves. Thank you for the great, straightforward collaboration and strong result.
>
> David Offermann, Head Commercial & Live Marketing, Flughafen Zürich AG

_Image descriptions from the galleries; the photos themselves are on the HTML page._