---
title: "Lucky Wheel incentive"
description: "A digital Glücksrad activated by access badges gives employees a chance to win."
type: "case study"
client: "Ringier"
date: "2019-10-14"
format: "Digital Glücksrad as an employee incentive"
location: "Ringier, Zürich Seefeld"
services: ["gamification","pos-marketing"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/mitarbeiter-gluecksrad"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Lucky Wheel incentive

> A digital Glücksrad activated by access badges gives employees a chance to win.

## At a glance

- Digital Glücksrad for Ringier employees at the Zürich Seefeld headquarters to mark Blick's 60th anniversary
- Employee badges allow one spin per person per day, with winning vouchers printed on a receipt printer
- Three days in the reception hall, with prizes ranging from kiosk vouchers to concert tickets

During Blick's 60th-anniversary week, Ringier employees at the headquarters in Zürich Seefeld received a special surprise. Each employee could spin the digital Glücksrad once a day and, with a little luck, win a prize.

Images: Bildschirmstele mit digitalem Glücksrad und «Blick 60 Jahre» in der Empfangshalle von Ringier, daneben Badge-Säule
*The digital Glücksrad stood in Ringier's reception hall for 3 days.*

Prizes ranged from small vouchers for treats at the kiosk and free lunches in the canteen to concert tickets and beauty vouchers.

Video: https://player.vimeo.com/video/370881518

To allow each employee only one spin per day, made Marketing reprogrammed its [digital Glücksrad](/know-how/pos-marketing) to use Ringier staff badges as the trigger. Winning vouchers were printed immediately on a receipt printer. The wheel stood in the entrance hall for three days, proved popular and was seen as an effective employee incentive with a lasting impression.

## Delivery

- Development and programming of RFID badge activation
- Receipt voucher design
- Glücksrad design in the campaign's look and feel

_Image descriptions from the galleries; the photos themselves are on the HTML page._