---
title: "Coca-Cola Vending Machine"
description: "A spooky activation for the Netflix launch of a new season of «Stranger Things»."
type: "case study"
client: "Coca-Cola"
date: "2019-07-04"
format: "POS activation with a purpose-built vending machine"
location: "Zürich main station"
services: ["pos-marketing"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/coca-cola-vending-machine"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Coca-Cola Vending Machine

> A spooky activation for the Netflix launch of a new season of «Stranger Things».

## At a glance

- Upside-down Coca-Cola machine in an eighties style for the launch of «Stranger Things» season three
- At Zürich main station in July 2019, with smoke, mysterious branches and hands
- Visitors reaching inside receive a special-edition Coca-Cola can covered in slime
- Planning, construction, spatial design and props by made in collaboration with monelle.me

The third season of «Stranger Things», released in July 2019, was eagerly awaited, especially by younger viewers. With the Netflix series partnering with Coca-Cola, the brand wanted to bring a spooky surprise to Switzerland too.

Images: Kopfstehender roter Coca-Cola-Automat mit Spinnweben, Ästen und Skeletthänden vor dem Hauptbahnhof Zürich

At Zürich main station, the upside-down Coca-Cola vending machine in an eighties style attracted teenagers with smoke and mysterious branches, complete with hands. Anyone brave enough to reach into the opening was rewarded with a special-edition Coca-Cola can covered in slime. A suitably creepy encounter.

Video: https://player.vimeo.com/video/347271496

## Delivery

- Vending-machine planning and construction
- Spatial design
- Prop construction in collaboration with [monelle.me](http://www.monelle.me/)
- Installation of special effects
- Transport, set-up and take-down
- Storage

## Behind the scenes

Video: https://player.vimeo.com/video/347461838

_Image descriptions from the galleries; the photos themselves are on the HTML page._