---
title: "WEURO trophy for Heineken at Glatt"
description: "Heineken's shopping-centre promotion brought Women's EURO excitement, a ticket competition and the original WEURO trophy."
type: "case study"
client: "Heineken"
date: "2025-06-20"
format: "Shopping-centre promotion with a trophy and prize game"
location: "Glattzentrum Zürich"
services: ["pos-marketing","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/weuro-pokal-fur-heineken-im-glatt"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# WEURO trophy for Heineken at Glatt

> Heineken's shopping-centre promotion brought Women's EURO excitement, a ticket competition and the original WEURO trophy.

## At a glance

- Heineken promotion for UEFA Women's EURO 2025 at the Migros branch in Glattzentrum Zürich
- Around 30 m² featuring the original WEURO trophy for souvenir photos
- Interactive prize game with tickets to Women's EURO 2025

Images: Heineken-Promotionsfläche mit Kunstrasen, Fotowand mit Stadionmotiv, Pokal auf Sockel hinter roter Kordel und Theken in der Migros

For UEFA Women's EURO 2025, we delivered a Heineken shopping-centre promotion at the Migros branch in Glattzentrum Zürich. In an area of around 30 m², visitors could see the original WEURO trophy and pose beside it for a souvenir photo. An interactive prize game added entertainment and participation on site.

Images (4):
- Silberner WEURO-Pokal auf farbigem Sockel hinter roter Kordelabsperrung vor der Heineken-Fotowand mit Stadionmotiv
- Promotorinnen in grünen Heineken-T-Shirts und Besucher auf dem Kunstrasen, Theke mit Heineken-0.0-Branding im Vordergrund
- Plakatständer mit Heineken-0.0-Plakat «Be part of the team!» zum Pokal-Foto und Ticket-Gewinnspiel in der Migros
- Verkaufsdisplay mit Heineken-0.0-Sixpacks und QR-Code «Scan & Win» auf dem Kunstrasen im Supermarkt

## Visualisation and CAD design

Images: CAD-Rendering der Promotionsfläche mit Kunstrasen, Fotowand, Pokal-Sockel, Absperrungen, Theken und blauen Displays

Video: https://player.vimeo.com/video/1098483620

- Concept development
- Project management and coordination
- Illustrations and visuals
- Logistics

_Image descriptions from the galleries; the photos themselves are on the HTML page._