---
title: "Visana Sprint Roadshow"
description: "Visana's youth sprint races take place at 27 locations across Switzerland each year. The Visana Piazza added an experience beyond the competition."
type: "case study"
client: "Visana"
date: "2022-11-16"
format: "Roadshow at 27 sprint races with the Visana Piazza"
services: ["roadshows","sponsoring-auftritte","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/visana-sprint-roadshow"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Visana Sprint Roadshow

> Visana's youth sprint races take place at 27 locations across Switzerland each year. The Visana Piazza added an experience beyond the competition.

## At a glance

- Visana as main sponsor of youth sprint races: 27 cantonal finals in summer 2022 and the Swiss final in Winterthur
- In-house Mujinga game: children try to match Mujinga Kambundji's 100-metre record using a buzzer
- Visana Arena with purpose-designed furniture, games, a message wall and a target-time screen
- Furniture design and construction, planning of 27 stops, set-up, take-down, storage and maintenance

Video: Impressionen vom Visana Sprint Final in Winterthur, https://player.vimeo.com/video/772514396

White and red dominated Visana's presence as main sponsor of the nationwide youth sprint races. Sprinter Mujinga Kambundji also played a prominent role, visiting races regularly as an ambassador. In a game we programmed in-house, children tried to match her 100-metre record using a buzzer. The game appealed to both younger and older visitors.\
The Visana Arena, with purpose-designed Visana furniture, games, a message wall and a target-time screen, was also busy with participants, fans and families.\
The Visana Sprints took place at 27 locations throughout summer 2022 as cantonal finals. The Swiss final was held in Winterthur with Mujinga Kambundji in attendance.

Video: Simon Stettler, Leiter Sponsoring Visana, über die Zusammenarbeit mit made Marketing., https://player.vimeo.com/video/773257837

## Delivery

- Brainstorming and activation concept with Visana
- Visana Piazza visualisation
- Visana furniture design and construction
- Planning a 27-stop roadshow across Switzerland
- Mujinga game development
- Target-time screen photo activation
- Set-up, take-down and on-site coordination
- Equipment storage and maintenance

Video: Simon Stettler, Leiter Sponsoring Visana , über die Elemente der Visana Arena., https://player.vimeo.com/video/773335936

Video: Beda Binder, Programmierer und Storyteller über den Ablauf der Game-Entwicklung., https://player.vimeo.com/video/773385107

Video: Raymond Schlatter, zu den Herausforderungen in der Logistig und dem cleveren Design des Mobiliars., https://player.vimeo.com/video/773431437

Images (4):
- Visana-Sprint-Zelt mit Bildschirmen, davor rot-weisse Visana-Möbel aus Holzkisten und nummerierte Hocker auf Kies
- Rot-weisse Visana-Tischbox mit Laufbahn-Print, Hocker mit Startnummern 3, 7 und 8, dahinter Infostelen zu Mujinga Kambundji
- Visana-Tischbox aus Holz mit rotem Laufbahn-Deckel und weissen Seitenwänden, dahinter Infostelen und Sprintbahn
- Visana-Piazza mit Zelt, Bildschirm, nummerierten Hockern und Visana-Boxen auf einem Kiesplatz

## Client quote

> Instead of receiving pages and pages of concepts, we were presented with solutions. The human side matters on projects like this too. With made Marketing, that was right.
>
> Simon Stettler, Head of Sponsorship, Visana

_Image descriptions from the galleries; the photos themselves are on the HTML page._