---
title: "Swisslos shopping-centre roadshow"
description: "A roadshow introducing visitors at 18 locations to the wide Swisslos ticket range through play."
type: "case study"
client: "Swisslos"
date: "2023-06-02"
format: "Roadshow in 18 shopping centres with a game activation"
services: ["roadshows","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/swisslos-roadshow-in-malls"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Swisslos shopping-centre roadshow

> A roadshow introducing visitors at 18 locations to the wide Swisslos ticket range through play.

## At a glance

- Flexible Swisslos stand adapted to 18 shopping-centre locations
- Programmed game activation suggesting the right ticket for each visitor
- Mobile sales point and scratch-card tables, with carefully positioned elements guiding visitors
- Swisslos colours throughout; CAD visualisation, construction, logistics and maintenance by made

Video: https://player.vimeo.com/video/883961653

Images (4):
- Aufbau des Swisslos-Stands: verpackte Elemente mit grauer Plane, Rubbel-los-Schild und bunte Acrylstäbe im Einkaufszentrum
- Schild «Rubbel los!» vor roten, orangen und gelben Acrylstäben, dahinter gestreifter Swisslos-Counter
- Besuchende an den beiden Game-Stationen «Welches Los passt zu Dir?» in einer Halle mit Holzdach
- Game-Station mit Bildschirm «Du hast gewonnen!», blauem und rotem Buzzer, Frau zieht Bon aus dem Drucker

At the centre of this project was a flexible stand structure that could be adapted to 18 different locations. We also developed and programmed a game activation to help visitors quickly and easily find the right ticket in the Swisslos range.

A mobile sales point allowed visitors to buy tickets directly, while dedicated tables for scratching tickets completed the interactive experience.

Visitor flow was another key consideration. Carefully positioned elements created a natural route, directing attention and supporting interaction with the stand team.

The stand had a fresh appearance in Swisslos's colours.

## Delivery

- Brainstorming and concept development
- CAD visualisation
- Game activation programming
- Planning and construction
- Logistics and maintenance

## Client quote

> Working with the creative, upbeat people in the made crew is outstanding. Their ability to deliver innovative ideas so well exceeded our expectations. Professional, committed and inspiring: we recommend them without reservation and look forward to future projects.
>
> Daniela Zwick
Product Management, Swisslos

_Image descriptions from the galleries; the photos themselves are on the HTML page._