---
title: "Sprite Basketball Challenge"
description: "A multiplayer basketball challenge in a converted container."
type: "case study"
client: "Sprite"
date: "2019-07-15"
format: "Festival container with a basketball challenge"
services: ["sponsoring-auftritte","gamification","erlebnis-container"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/sprite-basketball-challenge"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Sprite Basketball Challenge

> A multiplayer basketball challenge in a converted container.

## At a glance

- Simultaneous basketball challenge for up to four players in a converted shipping container
- Used at summer 2019 festivals for Sprite, linking to brand ambassador LeBron James
- A button starts the countdown; the highest scorer wins a prize and the other players can try a Sprite
- Gym-style interior with controls, LED panels and sensors, built at made's storage site in Busslingen

Gamification may be a buzzword, but play and competition are well-established forms of entertainment. Young people who know basketball player LeBron James naturally think of shooting hoops. His role as a Sprite ambassador provides the link to Sprite's activation at festivals in summer 2019.

Images: Sprite-Container mit Leuchtschild «Sprite Basketball Challenge», wartende Jugendliche und LeBron-Aufsteller auf Palettenboden

Up to four opponents can compete in the Sprite Basketball Challenge. A button starts the countdown, and the aim is to shoot and score as often as possible. The winner gets a prize; the others can try a Sprite. Laughter, sweat, catching a breath, pats on the back and photos: this physical challenge, with its analogue feel, was well received by festival visitors.

Video: https://player.vimeo.com/video/348793089

The shipping container converted by made has a wood-look interior inspired by a gym. Together with the controls, LED panels and sensors, it was developed and built in Switzerland at our storage site in Busslingen.

Images: Promotor:innen in Sprite-Shirts vor dem Container, Spielende an den Körben hinter Gittern, Banner «#Stayfresh»

## Delivery

- Technical planning and management of the full conversion
- Prototype development
- Container conversion, including welding and timber construction
- Game mechanics development and programming
- Sensor development and installation, LED screen controls
- Logistics
- Set-up and take-down

_Image descriptions from the galleries; the photos themselves are on the HTML page._