---
title: "Catch the capsule game"
description: "A capsule-catching game introduces customers to the new organic coffees from Nescafé Dolce Gusto."
type: "case study"
client: "Nescafé Dolce Gusto"
date: "2020-02-15"
format: "Custom game for a shopping-centre tour"
services: ["gamification","roadshows"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/ndg-kapsel-game"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Catch the capsule game

> A capsule-catching game introduces customers to the new organic coffees from Nescafé Dolce Gusto.

## At a glance

- Capsule game for Nescafé Dolce Gusto's promotional shopping-centre tour in German-speaking Switzerland
- Launch of three new organic capsule varieties from South America
- Players use a real cup to catch falling capsules of the right variety during a 30-second game
- Game flow, programming, housing construction and campaign-themed design by made

To launch three new organic capsule varieties from South America, Nescafé Dolce Gusto went on a promotional tour of shopping centres in German-speaking Switzerland. Alongside coffee tasting and demonstrations of the latest capsule machines, the aim was to attract visitors to the stand through play.

Images: Weisse Tasse auf einer Schiene vor einem Bildschirm mit Kapseln und den Sorten Honduras, Colombia und Mexico

We developed a custom capsule game whose introduction explained the qualities of the different coffee beans in a light, accessible way. Players moved a real cup from side to side to catch their selected capsule variety on screen. Capsules rained down from the top of the monitor at increasingly short intervals. Catching the wrong flavour or moving too slowly cost points. The aim was to score as many points as possible in 30 seconds.

Video: https://player.vimeo.com/video/432781110

## Delivery

- Content creation and game-flow development
- Development and programming
- Housing design and construction
- Game design in the campaign's look and feel

_Image descriptions from the galleries; the photos themselves are on the HTML page._