---
title: "Ireland Weeks at Zürich main station"
description: "A taste of Irish joie de vivre at Zürich main station ahead of St Patrick's Day."
type: "case study"
client: "Tourism Ireland"
date: "2025-03-15"
format: "Promotion at Zürich main station"
location: "Zürich main station"
services: ["pos-marketing"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/ireland-weeks-am-hb-zurich"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Ireland Weeks at Zürich main station

> A taste of Irish joie de vivre at Zürich main station ahead of St Patrick's Day.

## At a glance

- One-day presence for Ireland Tourism during Ireland Weeks in the hall of Zürich main station
- 100 m² photo exhibition of Irish sights, with a green carpet and a planned lighting scheme
- Exhibition elements and brochure dispenser developed in-house, with cardboard sheep for photos
- Mobile Irish pub «O’Slaneys» at the heart of the setting, complemented by a dance performance

During Ireland Weeks, we brought a taste of Irish joie de vivre to Zürich main station with a one-day activation for Ireland Tourism.

Images: Fotoausstellung auf grünem Teppich in der Bahnhofshalle des HB Zürich mit weissen Stellwänden, Pappschafen und Irish Pub

In the centre of the station's large hall, Ireland Tourism presented a 100 m² photo exhibition featuring sights from the Emerald Isle.

A green carpet caught the eye and clearly defined the area, while the lighting set the atmosphere. The popular cardboard sheep were part of the photo activation. The mobile Irish pub «O’Slaneys» formed the heart of the setting.

Images (4):
- Weisse Stellwand mit Irland-Logo und Foto des Titanic-Museums Belfast in der Werkstatt
- Stoffwand mit Foto einer irischen Steilküste und Aufdruck Ireland.com in der Werkstatt
- Gefaltete Stellwand mit zwei Küstenfotos und Irland-Logo, davor ein Pappschaf in der Werkstatt
- Fotowand mit Schafen im Sonnenuntergang, zwei Pappschafe und Holzfass mit Wetterfahne auf grünem Teppich in der Bahnhofshalle

We put our construction expertise to work, developing the exhibition elements in-house, including a brochure dispenser in the same style for a consistent appearance.\
Ireland Tourism added several activities, including a dance performance that was popular with the audience.

With careful placement, light-coloured elements and targeted lighting, the compact setup achieved a strong presence in the station's large hall.

Images (2):
- Besucherin in rotem Mantel vor Stellwand mit Küstenfoto, daneben Broschüren-Dispenser und Wegweiser nach Dublin und Galway
- Wegweiser nach Galway und Kilkenny auf einem Holztisch vor dem mobilen Irish Pub und einem grünen Piaggio

Video: https://player.vimeo.com/video/1068780635

- Concept development and spatial design
- Project management and coordination
- CAD visualisations
- Integration of existing elements
- On-site set-up and take-down
- Logistics
- Storage

_Image descriptions from the galleries; the photos themselves are on the HTML page._