---
title: "Hot Chips Machine"
description: "A press of the buzzer gives chips fans a chance to hit the perfect cooking temperature."
type: "case study"
client: "Zweifel"
date: "2019-10-10"
format: "Fair game with a buzzer and temperature display"
location: "OLMA St. Gallen"
services: ["messe-auftritte","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/hot-chips-machine"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Hot Chips Machine

> A press of the buzzer gives chips fans a chance to hit the perfect cooking temperature.

## At a glance

- Hot Chips game at Zweifel's OLMA St. Gallen stand to promote the «Zweifel Hot Chip» offer
- A buzzer starts a digital temperature display; players win if it stops in the red zone
- Prize: a fresh pack of Hot Chips from the Zweifel Airstream
- Story, game flow, programming, housing design and construction by made

Images: Holzwand mit Schriftzug «Win Hot Chips», runder Temperaturanzeige und rotem Buzzer, Kinder warten in der Schlange

This gamification project aimed to draw attention to the «Zweifel Hot Chip» offer at OLMA. The Hot Chips game needed to be large and eye-catching to attract fair visitors to the stand.

Video: https://player.vimeo.com/video/369854153

During content development, we took the campaign's central element, *hot chips*, and turned it into a playful digital temperature display that works like a prize wheel. The buzzer sets the display in motion, with players hoping it stops in the ideal range marked in red. The prize was a fresh pack of Hot Chips from the Zweifel Airstream, seasoned in the winner's favourite Zweifel flavour.

Images: Zweifel-Airstream mit Chips-Ausgabe, Warteschlange und die Hot-Chips-Machine mit Temperaturanzeige am Messestand

## Delivery

- Story and game-flow development
- Game programming and controls
- Housing design and construction

_Image descriptions from the galleries; the photos themselves are on the HTML page._