---
title: "Heineken at OAF 2024/2025"
description: "Relaxing, singing and dancing with Heineken at Openair Frauenfeld."
type: "case study"
client: "Heineken"
date: "2025-07-10"
format: "Festival sponsorship presence with a chill-out area"
location: "Openair Frauenfeld"
services: ["sponsoring-auftritte","erlebnis-container"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/heineken-auftritt-am-oaf-2024-2025"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Heineken at OAF 2024/2025

> Relaxing, singing and dancing with Heineken at Openair Frauenfeld.

## At a glance

- Heineken chill-out area with water nozzles at Openair Frauenfeld 2025, with bumper cars added as a new feature
- In 2024: large dance floor, water nozzles and a karaoke container
- The third presence made delivered with and for Heineken at Openair Frauenfeld
- Lounges upcycled from pallets, karaoke container and technical systems, logistics and overall coordination

Video: https://player.vimeo.com/video/1146989784

At OAF 2025, Heineken returned with its established chill-out area and refreshing water nozzles. This year's additional attraction was the bumper cars.

Images (4):
- Grüner Torbogen mit rotem Stern am Eingang zur Heineken-Area, Festivalbesucher:innen auf dem Holzpodest bei Sonnenschein
- Grüner Heineken-Torbogen mit rotem Stern, junge Besucher gehen unter der Traverse zur Chillout-Area
- Festivalbesucher:innen in Heineken-Liegestühlen unter dem Sonnendach, dahinter ein weisser Barcontainer mit «Heineken Bar»-Schild
- Palettenbank mit grünem Heineken-Holzschild und Bambuspflanzen, im Hintergrund Autoscooter und ein Wohnwagen

Images (2):
- Junge Leute fahren Autoscooter vor einer grünen Pflanzenwand mit «Heineken 0.0»-Schriftzug
- Autoscooter-Bahn unter rot-gelbem Zeltdach, Besucher:innen in bunten Scooterautos vor der Pflanzenwand mit Heineken-0.0-Logo

## **Heineken at OAF 2024**

At OAF 2024, Heineken presented a chill-out area with a large dance floor, water nozzles and a karaoke container.

Video: https://player.vimeo.com/video/984960504

This was the third presence made delivered with and for Heineken at Openair Frauenfeld.

Video: https://player.vimeo.com/video/983214157

Raymond Schlatter, project manager at made Marketing, talks about the project.

Video: https://player.vimeo.com/video/983209378

Luca Cadlini, Heineken Brand Manager, talks about working with made Marketing.

## Delivery

- Overall concept update
- Lounge construction using upcycled pallets
- Karaoke container development, including technical systems
- Set-up and take-down
- Logistics and overall coordination
- Troubleshooting

## Client quote

> The Heineken Lounge was a place to be throughout the Openair Frauenfeld weekend, whether relaxing on the seating, raving on the dance floor or singing karaoke. We also quickly overcame the small initial difficulties. Thank you for that.
>
> Luca Cadlini, Brand Manager, Heineken

_Image descriptions from the galleries; the photos themselves are on the HTML page._