---
title: "Glücksrad for Heineken"
description: "Heineken Switzerland brought small and large prizes to several events this season with our digital Glücksrad."
type: "case study"
client: "Heineken"
date: "2023-07-06"
format: "Digital Glücksrad at the POS and on a roadshow"
services: ["pos-marketing","gamification","roadshows"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/glucksrad-fur-heineken"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Glücksrad for Heineken

> Heineken Switzerland brought small and large prizes to several events this season with our digital Glücksrad.

## At a glance

- In-house POS tool with a red buzzer for Heineken Switzerland at fairs, festivals, roadshows and opening days
- A fixed part of the Heineken Silver Bar at Openair Frauenfeld
- For the 150th anniversary: 13 locations in four days with a branded counter, banner and Glücksrad
- Quick to assemble, dismantle and move between stores; planning, programming, design and support by made

At trade-fair appearances, festivals, roadshows and opening days, our in-house POS tool with its recognisable red buzzer draws people in. It creates moments of anticipation and helps build a positive connection with the brand through practical live marketing. At this year's Openair Frauenfeld, the Glücksrad was a permanent part of the Heineken Silver Bar, much to visitors' delight.

Video: https://player.vimeo.com/video/862384048

For its 150th anniversary, Heineken went on a roadshow. Our Glücksrad travelled with it to 13 locations over four days. The setup, branded specifically for Heineken, consisted of a counter, banner and wheel. It was quick to assemble and dismantle, easy to transport between stores and fitted into each retail setting.

Images: Heineken-Promostand im Migros mit Bierkisten, roter Theke, Bildschirm mit digitalem Glücksrad, rotem Buzzer und Roll-up «150 Jahre»

Images (2):
- Zwei Männer vor der roten Theke mit Bildschirm des Heineken-Glücksrads, dahinter Sagres- und Calanda-Kisten im Laden
- Hochkant-Bildschirm mit Heineken-150-Years-Grafik und Mini-Kühlschrank-Symbol, rechts der rote Buzzer, im Gemüseregal-Umfeld

## Delivery

- Planning
- Programming
- Design
- Branding
- Coordination and logistics
- Support

_Image descriptions from the galleries; the photos themselves are on the HTML page._