---
title: "Gamification for HSBC at SailGP"
description: "HSBC's Distance Challenge gets visitors involved at SailGP Genf 2025."
type: "case study"
client: "HSBC"
date: "2025-09-20"
format: "Sponsorship activation with an experience container and game"
location: "SailGP Genf"
services: ["sponsoring-auftritte","gamification","erlebnis-container"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/gamification-fur-hsbc-am-sail-gp"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Gamification for HSBC at SailGP

> HSBC's Distance Challenge gets visitors involved at SailGP Genf 2025.

## At a glance

- HSBC-branded container with a purpose-built Distance Challenge game at SailGP in Genf
- Pedalling builds energy; the buzzer launches the boat, with distance to the buoy determining the result
- High scores win prizes, and every participant receives an ice cream

Video: https://player.vimeo.com/video/1130166164

An HSBC-branded container and a purpose-built game inspired by SailGP created a short, engaging brand interaction. The aim was to get as close to the buoy as possible. Players built up energy by pedalling, then pressed the buzzer to launch the boat and see how far it travelled.

Images: Geöffneter roter Container mit Screen «HSBC Distance Challenge», Pedalen und Buzzer auf rotem Podest

High scorers could win prizes, while every participant received an ice cream. The activation left a lasting impression and appealed to visitors of all ages.

Images (4):
- Besuchende vor dem HSBC-Container am SailGP Genf, Promotorin im roten Polo im Eingang
- Innenraum des Containers mit Spielscreen, zwei weissen Pedaltrainern, rotem Buzzer und Eisbox
- Drei Besucherinnen mit Sonnenhüten vor dem HSBC-Container, der Screen zeigt die Distance Challenge
- Menschentraube vor dem HSBC-Container im Gegenlicht, daneben Rolex- und SailGP-Wände

Images: Strasse am SailGP-Gelände in Genf mit HSBC-Container, Emirates-Fahne und Besuchenden mit Fächern

## Behind the scenes

- Concept development
- Project management and coordination
- Illustrations and visuals
- Logistics

## Client quote

> A highly professional and responsive agency with a genuine ability to think beyond the obvious. The activation was perfectly adapted to the onsite event and delivered flawlessly, on time and in budget. We would definitely work with Made Marketing again!
>
> Flurina Rohr, Marketing Events and Campaigns Manager, HSBC Private Bank

_Image descriptions from the galleries; the photos themselves are on the HTML page._