---
title: "DZT at Züri Fäscht"
description: "Deutsche Zentrale für Tourismus presented its #feelgood campaign for sustainable travel to Germany at Züri Fäscht 2023."
type: "case study"
client: "Deutsche Zentrale für Tourismus"
date: "2023-07-07"
format: "Festival presence with a travel-ideas generator and swings"
location: "Züri Fäscht 2023"
services: ["sponsoring-auftritte","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/dzt-zurifascht-2023"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# DZT at Züri Fäscht

> Deutsche Zentrale für Tourismus presented its #feelgood campaign for sustainable travel to Germany at Züri Fäscht 2023.

## At a glance

- Deutsche Zentrale für Tourismus at Züri Fäscht 2023 with its #feelgood sustainable-travel campaign
- Travel-ideas generator, gamification and swings introduce destinations accessible by train
- Concept, visualisations, coordination with the festival committee and City of Zürich, logistics, set-up and take-down

Images: Rote Pergola mit Schriftzug «Stay a little bit longer» und Holzschaukeln vor dem weissen DZT-Zelt mit Glücksrad

The aim was to promote sustainable tourism to Germany and introduce destinations accessible by train. Activities including a travel-ideas generator, gamification and a group of swings attracted many visitors.

Video: https://player.vimeo.com/video/856400504

## Delivery

- Concept development
- Visualisations
- Project coordination
- Gamification
- Liaison with the Züri Fäscht organising committee and City of Zürich
- Logistics
- Set-up and take-down

Images: Weisses Zelt mit Bildschirm «Deutschland Das Reiseland», Feel-Good-Aufsteller und Tischfussball am Zürichsee

Images: Reiseideen-Generator mit Bondrucker und rotem Buzzer auf roter Theke, daneben Bildschirm «Deutschland Das Reiseland» mit SBB-Logo

_Image descriptions from the galleries; the photos themselves are on the HTML page._