---
title: "Digital Glücksrad for a C&A store opening"
description: "A chance to win during C&A's opening days in Zürich."
type: "case study"
client: "C&A"
date: "2020-10-14"
format: "Digital Glücksrad for a branch opening"
location: "C&A Bahnhofstrasse, Zürich"
services: ["pos-marketing","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/digitales-gluecksrad-fuer-neueroeffnung"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Digital Glücksrad for a C&A store opening

> A chance to win during C&A's opening days in Zürich.

## At a glance

- Digital Glücksrad in C&A's look and feel for the opening on Zürich's Bahnhofstrasse
- 4,617 participants over the three opening days
- Activated by a buzzer, with discount vouchers handed out by promotional staff
- A second Glücksrad delivered to another floor four hours after the store opened

For the opening of C&A's branch on Zürich's Bahnhofstrasse, we programmed a digital Glücksrad in the clothing brand's new look and feel. The aim was to reward potential customers with a chance to win discounts. With 4,617 participants over the three opening days, the activation met its goal.

Video: https://player.vimeo.com/video/461767491

A buzzer activates the wheel. A member of the promotional team then hands out the vouchers.

Images (3):
- Hochkant-Bildschirm mit C&A-Zürich-Glücksrad und Rabattfeldern, davor ein roter Buzzer, Kundinnen daneben
- Bildschirm mit C&A-Glücksrad zwischen Kleiderständern und gefalteten Pullovern im Laden, Kundschaft mit Masken
- Eingang der C&A-Filiale an der Zürcher Bahnhofstrasse mit grünem Teppich, Ballonen und Promotorin

The activation was so popular that we delivered a second Glücksrad just 4 hours after the store opened. At times, the queue stretched across an entire floor. Placing the second wheel on another level helped manage visitor flow.

## Delivery

- Personalisation and integration of C&A's corporate design
- Software development
- Prize setup with the requested distribution
- Reporting on games played per day
- Transport, set-up and take-down
- Support

## Would you like your own digital Glücksrad?

These prize wheels work well for in-store promotions, shopping-centre campaigns and Christmas activities.

- Personalised layout
- Delivery and collection by post available
- Simple operation by the client

This much-discussed marketing tool can help you:
- Raise brand awareness.
- Give potential new customers a moment of suspense.
- Increase your sales exponentially.

**Still not convinced?**
[Read more here](/know-how/pos-marketing) about the mechanics of prize wheels and their psychological and hormonal effects. They will get your head spinning. Guaranteed.

_Image descriptions from the galleries; the photos themselves are on the HTML page._