---
title: "Digital Glücksrad"
description: "A custom digital Glücksrad for a shop opening on Bahnhofstrasse."
type: "case study"
client: "Dosenbach"
date: "2019-08-15"
format: "Digital Glücksrad for a shop opening"
location: "Dosenbach Uraniastrasse, Zürich"
services: ["pos-marketing","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/digitales-gluecksrad"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Digital Glücksrad

> A custom digital Glücksrad for a shop opening on Bahnhofstrasse.

## At a glance

- Custom digital Glücksrad for the opening of Dosenbach's branch on Uraniastrasse in Zürich
- Prizes and discount vouchers to be won over three days
- Glücksrad development, game mechanics programming and design by made

Video: https://player.vimeo.com/video/359243155

The digital Glücksrad was the focal point of the opening days at Dosenbach's new branch on Uraniastrasse. Over three days, customers could try their luck and win a range of prizes and discount vouchers.

Images: Promotorin zeigt auf den Bildschirm mit Glücksrad, davor ein roter Buzzer auf grünem Tischtuch im Schuhgeschäft

## Delivery

- Development of the digital Glücksrad
- Programming the game mechanics
- Design

**A digital Glücksrad for your shop**

These prize wheels work well for in-store promotions, shopping-centre campaigns and Christmas activities.

- Personalised layout
- Delivery and collection by post
- Simple operation by the client

This much-discussed marketing tool can help you:
- Raise brand awareness.
- Give potential new customers a moment of suspense.
- Increase your sales exponentially.

**Still not convinced?**
[Read more here](/know-how/pos-marketing) about the mechanics of prize wheels and their psychological and hormonal effects. They will get your head spinning. Guaranteed.

_Image descriptions from the galleries; the photos themselves are on the HTML page._