---
title: "Coffee B at Eurovision"
description: "The digital Glücksrad became an interactive part of Coffee B's presence at Eurovision 2025."
type: "case study"
client: "CoffeeB"
date: "2025-05-10"
format: "Digital Glücksrad at an exhibition stand"
location: "Eurovision 2025, Basel"
services: ["messe-auftritte","gamification","pos-marketing"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/coffee-b-am-esc"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Coffee B at Eurovision

> The digital Glücksrad became an interactive part of Coffee B's presence at Eurovision 2025.

## At a glance

- Digital Glücksrad with a 55-inch screen and buzzer for Delica's Coffee B stand at Eurovision 2025 in Basel
- Wrapped housing matched to the stand, with plants, CoffeeBalls and capsule waste incorporated into the display
- An idle-mode video attracts attention and encourages visits to the stand
- Over 11 days, the buzzer was pressed, the wheel spun and prizes won 13,579 times

The giveaways and their connection to the theme were already defined and formed the basis of the project. The visual design supported the overall stand while attracting attention in its own right. Plants, CoffeeBalls and capsule waste were incorporated into both the story and the display.

Images: Glücksrad-Counter mit Coffee-B-Logo und rotem Buzzer, dahinter der Screen mit Glücksrad im bepflanzten Holzrahmen vor dem Container

Images (4):
- Screen mit Coffee-B-Glücksrad in Grün und Beige, eingerahmt von Holz und hängenden Kunstpflanzen, in der Werkstatt
- Detail der Kunstpflanzen und Farne am oberen Rand des Holzrahmens über dem Screen
- Rückseite des Screen-Rahmens aus Bambusholz mit herabhängenden Efeuranken in der Werkstatt
- Counter mit Coffee-B-Logo und rotem Buzzer vor dem Screen, der einen Mann beim Espressotrinken mit «100% Taste» zeigt

## Strong numbers and a considered design

A 55-inch screen was planned to increase visibility. A wrapped housing matched the Glücksrad to the stand design. A video played in idle mode, drawing visitors' attention and encouraging them to approach. Over the 11-day Eurovision activation, the Glücksrad became a highlight for Delica AG: the buzzer was pressed, the wheel spun and prizes won **13,579 times**. Delica successfully distributed its prizes and kept busy at the stand throughout.

> As the figures clearly show, the Glücksrad was an absolute highlight and attracted plenty of visitors.
>
> — **Sarah Wegmann**, Head of Trade Marketing & Customer Experience, Delica AG

## Glücksrad mood board during concept development

Images: Moodboard mit drei Varianten des Glücksrad-Counters in Holz und Dunkelgrün, Pflanzenetagere und Glücksrad-Grafik

## The Glücksrad on site

Video: https://player.vimeo.com/video/1086784824

## Delivery

- Concept development
- Project management and coordination
- Visualisation and mood board
- Logistics

## Client quote

> We were really happy with the Glücksrad. Once again, a big thank you for delivering it so quickly and so well!
>
> Sarah Wegmann, Head of Trade Marketing & Customer Experience, Delica AG

_Image descriptions from the galleries; the photos themselves are on the HTML page._