---
title: "Blick at Zivadiliring in Hallenstadion"
description: "A prominent Blick brand presence at the 2025 podcast event in Zürich's Hallenstadion."
type: "case study"
client: "Ringier"
date: "2025-10-26"
format: "Media-partner presence with gamification"
location: "Hallenstadion Zürich"
services: ["sponsoring-auftritte","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/blick-auftritt-fur-zivadiliring-im-hallenstadion"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Blick at Zivadiliring in Hallenstadion

> A prominent Blick brand presence at the 2025 podcast event in Zürich's Hallenstadion.

## At a glance

- Blick as media partner at Zivadiliring's live show in Hallenstadion Zürich
- Blick cover photo shoot and digital Glücksrad with Zivadiliring and Blick merchandise
- Selfie corner with life-size cardboard cutouts of the three podcast hosts

Images: Drei lebensgrosse Pappfiguren der Zivadiliring-Podcasterinnen vor einer Blick-Logowand auf rotem Blick-Teppich

Blick attended Zivadiliring's live show as a media partner with an interactive presence.

The Blick cover shoot was the central feature, letting visitors pose for a photo in the style of a Blick cover. A digital Glücksrad offered Zivadiliring and Blick merchandise as prizes. The simple, easy-to-understand mechanics encouraged participation. Combining gamification with direct brand interaction made the stand visible within the event.

Images (4):
- Blick-Stand im Foyer des Hallenstadions mit Glücksrad-Theke, roten Kordeln, Logowand und Blick-Teppich
- Leuchtende Blick-Stele mit Zivadiliring-Doku-Werbung, daneben Blick-Logowand und Absperrbanner
- Blick-Cover-Shooting-Ecke mit Fotobox, Schirm, Logowand und Screen mit Blick-Cover im Hallenstadion
- Bildschirm mit digitalem Blick-Glücksrad, rotem Buzzer und Merch-Flaschen auf einer Theke zwischen roten Kordeln

A selfie corner with life-size cardboard cutouts of the three podcast hosts complemented the activation. The setup looked surprisingly realistic in photos and encouraged social sharing, generating additional organic content and extending brand awareness online.

The aim was to connect event marketing, gamification and social-media mechanics.

- **Delivery**
- Digital Glücksrad programming
- Photo activation
- Cardboard cutout production
- Set-up and take-down

_Image descriptions from the galleries; the photos themselves are on the HTML page._