---
title: "Orell Füssli: Summer Gamble"
description: "An online activation for teenage readers."
type: "case study"
client: "Orell Füssli"
date: "2020-07-15"
format: "Online game with a digital slot machine"
services: ["gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/young-circle-slotmachine"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Orell Füssli: Summer Gamble

> An online activation for teenage readers.

## At a glance

- «Summer Gamble» online game for Orell Füssli's Young Circle
- Digital slot machine whose spinning emojis reveal a book title to guess
- A new puzzle every day, with a help button for support
- Game design, development, animations, prize mechanics and data export by made

Orell Füssli's [Young Circle](https://www.youngcircle.ch) wants to encourage young people to read. made was asked to design an online game that would attract participation, be easy to understand and fit the brand.

Images: Zwei Hände halten ein iPhone mit dem Summer-Gamble-Spiel: drei Emoji-Walzen vor violett-pinkem Hintergrund

The result was Summer Gamble, a digital slot machine activated by tapping its lever. When the spinning emojis stop, they reveal a book title for players to guess. Alongside the suspense, the game tests knowledge relevant to its audience. Anyone unable to guess the title can use the help button. We developed the game with a new puzzle each day, giving people a reason to return and play again.

Images: Animation des Spiels: violett-pinker Strahlenhintergrund der Slot-Maschine

## Delivery

- Game design and mechanics
- Game development, including animations, prize mechanics and automated data export

Blog, social media and graphics by [jim & jim agency](https://www.jimjim.ch)

_Image descriptions from the galleries; the photos themselves are on the HTML page._