---
title: "Velo mirror cube at festivals"
description: "Velo's festival presence centres on a giant mirrored cube with an immersive interior."
type: "case study"
client: "VELO"
date: "2025-03-21"
format: "Festival activation with a mirrored cube and flavour game"
services: ["sponsoring-auftritte","erlebnis-container"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/velo-spiegel-cube-an-festivals"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Velo mirror cube at festivals

> Velo's festival presence centres on a giant mirrored cube with an immersive interior.

## At a glance

- 6-metre-tall, fully mirrored cube for Velo's festival presence under the theme «Weirdly Wonderful»
- Steel frame calculated for structural loads, wind and festival weather, with precisely fitted mirror panels
- Inside, visitors select a flavour via RFID on a round interactive board, triggering matching lighting and sound
- Laser show and smoke-filled bubbles at night; by day, the cube blends into its surroundings

For Velo's festival presence, we created an immersive setting that attracted attention from both far away and close up. A 6-metre-tall mirrored cube became a surreal stage for flavour, movement and visual effects.

Video: https://player.vimeo.com/video/1084262386

Images: Vier made-Mitarbeitende von hinten vor dem verspiegelten Velo-Cube, in dem sich schneebedeckte Berge spiegeln

Under the theme «Weirdly Wonderful», the multisensory experience moved between a chill-out zone, dance floor and artistic exploration of flavour. The fully mirrored cube was visible from a distance: large, mysterious and reflective.

Images (4):
- Spiegel-Cube auf Holzpodest beim Aufbau im Gebirge, daneben ein Kranlastwagen mit schwarzem Container
- Gelbe und türkise Velo-Sessel auf dem Holzdeck vor dem Spiegel-Cube, dahinter Berge und blauer Himmel
- Silberne Spiegelballons über dem offenen Innenhof, darunter Spiegelpyramiden mit Neonschrift «Never miss a memory»
- Innenhof mit gelber Badewanne voller Discokugeln, Astronauten-Wand, Flamingo, Velo-Plakat und Spiegelballons

Inside, visitors entered a playful parallel world with dancing astronauts, unusual flamingos and an immersive colour and lighting design. The Flavor Experience was the centre of the activation. Visitors explored different varieties through gamification within an artistic setting of 3D walls.\
Smoke-filled bubbles and a laser show kept the cube active at night, creating views worth sharing from every side amid the festival crowds.

Images (4):
- Verspiegelter Container in der Werkhalle, in der Spiegelfläche ein weisser Lastwagen
- Blick in den schwarz gestrichenen Container mit OSB-Platten und Stehleuchte, mit handschriftlichen Farbnotizen «pink», «gelb Verlauf», «grün»
- Vier Männer montieren die blau-gelben Velo-Wandpaneele auf dem Holzdeck, dahinter ein Kran und schneebedeckte Berge
- Innenraum des schwarzen Containers mit Trittleiter, orangem Thekenbrett und offener Klappe in der Werkstatt

## The giant mirror cube: engineering and structure

The 6-metre-tall cube required careful engineering as well as visual design. A stable steel frame was calculated and built specifically for festival conditions, including structural loads, wind and weather. Precisely manufactured panels fitted together to create a continuous reflective exterior.

Images (4):
- Kran hebt ein Bündel weisser Metallrahmen vom Lastwagen vor dem Werkstatttor
- Gestapelte weisse Metallrahmen in Folie in der Lagerhalle, daneben türkise Sessel
- Spiegelwand des Cubes in der Werkhalle, darin spiegelt sich ein weisser Lieferwagen vor dem Tor
- Palette mit verpackten Spiegelpanelen in der Lagerhalle, dahinter gelbe Badewanne und blaue Sessel

## The cube by day and night

By day, the cube almost merged with its surroundings, shimmering and partly disappearing into the reflections. At night, it became a stage for light shows rising from the interior towards the sky, accompanied by smoke-filled bubbles floating upwards. The effect was visible from a distance.

## An immersive flavour activation inside

Images (4):
- Rundes weisses Interaktions-Board auf schwarzem Fuss mit fünf Velo-Dosen in verschiedenen Sorten
- Containerinnenraum mit roter, gelb-blau verlaufender und grüner Wand, in der Mitte das runde Interaktions-Board
- Grüne und rote Platten in der Werkstatt, belegt mit farblich sortierten Gegenständen wie Gartenschlauch, Rosen und Donut
- Gelb-blau verlaufende Platte mit blauen und gelben Objekten: Bikini, Strohhut, Fächer, Legokopf und Perücke

At the centre of the cube was a multisensory discovery game. On a round interactive board, visitors used RFID technology to select their preferred Velo variety. Their choice triggered a matching lighting sequence and a specially composed sound design that expressed the flavour through audio.

Light, sound and movement turned a simple product feature into an experience, introducing Velo's brand world in a playful and memorable way.

## Behind the scenes

Video: https://player.vimeo.com/video/1086359123

## Delivery

- Implementation concept
- Materials research
- Stand design, structural engineering and construction
- CAD visualisations
- Game design and programming
- Sound design
- Logistics
- Technical setup: sound and lighting effects
- Logistics, set-up and take-down
- Interim storage of stand materials

_Image descriptions from the galleries; the photos themselves are on the HTML page._