---
title: "Tractor Challenge for Blévita"
description: "A tractor race to collect Blévita ingredients."
type: "case study"
client: "Blévita"
date: "2020-10-18"
format: "Shopping-centre activation with a remote-controlled tractor challenge"
services: ["gamification","roadshows"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/traktor-challenge-blevita"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Tractor Challenge for Blévita

> A tractor race to collect Blévita ingredients.

## At a glance

- Blévita tractor challenge: miniature tractors collect ingredients such as tomatoes, herbs and carrots
- Hand-built Blévita landscape from made's workshop, with a game using magnetic sensors
- Visitors play alone or against each other, with the fastest player winning
- Tasting of the latest Blévita varieties, presented with real plants, herbs and vegetables

What goes into a Blévita biscuit? Shopping-centre visitors could explore that question through play. made's brief was to develop a concept with a coherent story in the brand's look, feel and mood, drawing school-age children into an engaging world.

Video: https://player.vimeo.com/video/469408089

The result was the Tractor Challenge, which appealed to younger children and, admittedly, almost-grown-up ones too.

Images: Blévita-Stand im Einkaufszentrum mit umzäunter Miniaturlandschaft aus bunten Feldern, Fluss und Bildschirm

The story: players drive a remote-controlled miniature tractor around the fields, collecting the right ingredients, such as tomatoes, herbs and carrots, as quickly as possible and taking them to the Migros factory. They can play alone or against each other. The fastest player wins.

The carefully designed Blévita landscape was developed by made and built by hand in our workshop. The game programming was also custom-made, combining conventional game design with magnetic sensors.

The physical part of the shopping-centre stand offered tastings of the latest Blévita varieties. The look and feel mattered here too, so we used real plants, herbs and vegetables throughout.

Images (3):
- Handgefertigte Modelllandschaft mit bunten Feldern, blauem Fluss, Holzbrücken und Zäunen in der Werkstatt
- CAD-Visualisierung des Stands mit Zaun, Buzzer-Säulen, Bildschirm «Runde 5» und zwei Figuren
- Kiste voller Tomaten, Chili-Pflanzen und Tafel «Das Sonnige» vor dem Zaun der Blévita-Welt im Einkaufszentrum

## Delivery

- Story and concept
- Visualisation
- Game programming
- Blévita landscape construction
- Prototypes, testing and commissioning
- Transport-case development
- Logistics, set-up and take-down
- Plant sourcing

_Image descriptions from the galleries; the photos themselves are on the HTML page._