---
title: "Oatly meets SBB at Zürich main station"
description: "Oatly celebrated the arrival of its oat drink in SBB's coffees with a stand at Zürich main station."
type: "case study"
client: "Oatly"
date: "2024-03-21"
format: "Promotion at Zürich main station"
location: "Zürich main station"
services: ["pos-marketing","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/oatly-trifft-sbb-am-hb-zurich"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Oatly meets SBB at Zürich main station

> Oatly celebrated the arrival of its oat drink in SBB's coffees with a stand at Zürich main station.

## At a glance

- One-day presence at Zürich main station to launch Oatly oat drink in coffees served on SBB routes
- Gamification featuring the Oatly train, delivered on site by made for Oatly's team in Berlin

A one-day activation at Zürich main station marked the introduction of Oatly oat drink as an option in coffees served on SBB routes.

Video: https://player.vimeo.com/video/954740013

Full text to follow.

## Client quote

> Working with made was completely straightforward and extremely satisfying. Everything ran smoothly, even though we were operating from Berlin and made handled everything on site. This was also our first project together. The integrated gamification element with the Oatly train gave the project that extra touch. Thank you for working with us. We would gladly do it again!
>
> Julia Böhm, Trade Marketing Manager DACH+PL, Oatly