---
title: "Oatly autumn activation at Zürich main station"
description: "Oatly drew attention to its campaign by giving away coffee with oat drink."
type: "case study"
client: "Oatly"
date: "2024-10-15"
format: "Sampling promotion at Zürich main station"
location: "Zürich main station and Europaallee"
services: ["pos-marketing"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/oatly-herbstaktion"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Oatly autumn activation at Zürich main station

> Oatly drew attention to its campaign by giving away coffee with oat drink.

## At a glance

- Two-day Oatly activation at Zürich main station and Europaallee linked to a blind tasting
- More than 1,200 coffees with Oatly oat drink given away to thank customers
- Promotional staff wearing sandwich boards around the main station and Europaallee
- Vegan oat cookies produced by Stiftung Enzian in Zürich

With a two-day activation at Zürich main station and Europaallee, Oatly celebrated the results of a blind tasting. In the study, 53% of participants preferred Oatly to cow's milk in coffee. To thank customers, Oatly gave away more than 1,200 coffees made with its oat drink.

Images: Kundenstopper mit Oatly-Plakat zur Blindverkostung vor schwarzem Kaffee-Piaggio und gestapelten Oatly-Kartons in der Bahnhofshalle

## Sandwich boards for greater visibility

To draw attention to the promotion, staff wearing Oatly sandwich boards circulated around the main station and Europaallee.

Images (2):
- Sandwichfrau mit Oatly-Schild «Gratis Kaffee mit Oatly» auf einem Kiesweg im Park, Passanten mit Kinderwagen
- Sandwichfrau mit Oatly-Schild von hinten auf dem Trottoir in der Europaallee, entgegenkommende Passantinnen

Vegan oat cookies made by Stiftung Enzian in Zürich completed the offer. The branding stayed witty and playful in Oatly's style.

Images (2):
- Glas mit Hafercookies und Menükarte «Gratis Menü: Hafer Latte, Cappoatccino, Flat White» auf der Theke
- Sandwichman mit roter Mütze über den Augen und Oatly-Schild vor dem schwarzen Kaffee-Piaggio mit Oatly-Kartons

### Delivery

- Concept development
- CAD
- Project coordination
- Production and logistics
- Branding
- Organisation of promotional and sandwich-board staff
- Set-up and take-down

_Image descriptions from the galleries; the photos themselves are on the HTML page._