---
title: "Miele activation for DAS Zelt"
description: "For Miele at «Betty Bossis Koch- und Dinner-SPEKTAKEL» in DAS Zelt, we turned an oven into a digital Glücksrad and created a chalet-style setting."
type: "case study"
client: "Miele"
date: "2026-01-30"
format: "Sponsorship presence with gamification"
location: "DAS Zelt"
services: ["sponsoring-auftritte","gamification","pos-marketing"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/miele-aktivierung-fur-das-zelt"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Miele activation for DAS Zelt

> For Miele at «Betty Bossis Koch- und Dinner-SPEKTAKEL» in DAS Zelt, we turned an oven into a digital Glücksrad and created a chalet-style setting.

## At a glance

- 3 × 2-metre Miele brand space at «Betty Bossis Koch- und Dinner-SPEKTAKEL» in DAS Zelt
- Miele oven converted into a digital Glücksrad, triggered by opening the door, with prizes to take away immediately
- Chalet-style setting with decorative elements, natural materials and warm lighting
- Timber frame and sill turn the TV screen into a stylised window

Images: Miele-Stand in Holz-Chalet-Optik mit gerahmtem Bildschirm, Sessel mit Schaffell, Stehlampe und Backofen-Säule

For Miele at DAS Zelt, we delivered a 3 × 2-metre brand space. A chalet-style setting created a warm, welcoming area with a clear brand identity.\
We converted a Miele oven into a digital Glücksrad, making it the playful centre of the installation. Opening the oven door triggered the wheel, with a range of prizes available to take away immediately. Glücksrad photos supplied by Miele.

Images (6):
- Geöffneter Miele-Backofen mit rot-weissem Glücksrad auf dem eingebauten Bildschirm
- Hand greift an den Griff des Miele-Backofens, dahinter das Glücksrad auf dem Screen und eine Accessoires-Box
- Besucherin mit Festivalbändchen öffnet die Backofentür, der Screen zeigt den Ofeninnenraum
- Miele-Chalet-Ecke im Zelt mit Holzwänden, Lichterketten, Winterlandschaft auf dem Screen und Backofen
- Frontansicht des Miele-Stands mit verschneiter Berglandschaft im Holzrahmen, Sessel und Stehlampe
- Miele-Stand mit Kochvideo im Holzrahmen, gelbem Sessel und Backofen-Säule vor den Zelttüren

To create the chalet atmosphere, we used decorative elements, natural materials and warm lighting. A purpose-built wooden frame with a sill turned the TV screen into a stylised window, adding depth and a sense of comfort.\
The stand brought gamification, product integration and Alpine lifestyle together in one setting.

## Visualisation and CAD design

Images: CAD-Visualisierung des Miele-Stands mit Holzwänden, Bergpanorama im Rahmen, Sessel und Backofen-Säule

- Concept development
- Project management and coordination
- Gamification
- Illustrations and visuals
- Logistics
- Set-up and take-down

## Client quote

> Working with made Marketing to develop our sponsorship activation for the «Betty Bossi’s Dinnerspektakel» event series was extremely productive and inspiring, and visitors loved it. Many thanks to the whole team for the great collaboration.
>
> Roman Berther, Senior Events & Brand Activation Manager DACH, Miele

_Image descriptions from the galleries; the photos themselves are on the HTML page._