---
title: "Mandala activation at Zürich Airport"
description: "An analogue Christmas mandala activity at Zürich Airport, giving travellers and the people accompanying them a moment to pause during the busy festive season."
type: "case study"
client: "Flughafen Zürich"
date: "2025-11-15"
format: "Analogue Christmas promotion at the airport"
location: "Zürich Airport"
services: ["pos-marketing"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/mandala-aktivierung-am-flughafen-zurich"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Mandala activation at Zürich Airport

> An analogue Christmas mandala activity at Zürich Airport, giving travellers and the people accompanying them a moment to pause during the busy festive season.

## At a glance

- Analogue mandala activity beside the Bye-Bye Bar at Zürich Airport for Christmas 2025
- Travellers and companions coloured mandalas and shared personal wishes on a wishes wall
- Concept, graphics, walls and mandala design developed in-house, with washable surfaces meeting fire-safety requirements
- Around six weeks, seven days a week, including the holidays

Video: https://player.vimeo.com/video/1166286007

For the area beside the Bye-Bye Bar at Zürich Airport, we designed and delivered an analogue activation focused on slowing down. The brief was to develop a Christmas promotion that felt grounding and emotionally relevant.

Our idea was mandala colouring: a calming, accessible activity just before a journey, offering a contrast to the pace of the airport. Travellers and the people accompanying them could pick up a pen and get creative.

Images (2):
- Zwei Wände mit «Merry Christmas»-Schriftzug und Mandala-Ausmalbild neben einem geschmückten Weihnachtsbaum in der Flughafenhalle, ein Kind malt
- Mandala-Wand mit roten Christbaumkugeln und Wünsche-Wand «Make a Christmas Wish» mit beschriebenen Zetteln, dazwischen der Weihnachtsbaum

We also developed a Christmas wishes wall, which proved popular. Visitors wrote down personal wishes and read those left by others.

The concept, graphics, walls and mandala designs were all developed in-house. We paid particular attention to fire-safety requirements, selecting all materials to meet the applicable standards. A specially designed washable wall surface supported repeated use over the Christmas period.\
The promotion ran for around six weeks, seven days a week, including the holidays.

Images (2):
- Junge Frau malt mit violettem Stift am Mandala mit roter Christbaumkugel, dahinter eine Reisende mit rotem Schal vor dem Weihnachtsbaum
- Frau schreibt «Wiisi Wiehnacht» auf ein weisses Feld der Wünsche-Wand, daneben Wünsche wie «Gsundheit für mini Familie»

Photos: Zürich Airport

## Visualisation and CAD design

Images: CAD-Rendering mit zwei Wänden, Mandala-Motiv und «Greetings from Zürich», Weihnachtsbaum und Bank auf dunklem Boden

## Delivery

- Concept development
- Project management and coordination
- Illustrations and visuals
- Look and feel
- Wall design and construction
- Logistics
- Set-up and take-down

## Client quote

> As an airport, we want to create positive experiences as well as generate sales. That made it all the more impressive to see how much time our travellers spent at the activation. Together with made Marketing, we created a place in the middle of the travel bustle where people could find a moment of calm and joy.
>
> David Offermann, Head Commercial & Live Marketing, Flughafen Zürich AG

_Image descriptions from the galleries; the photos themselves are on the HTML page._