---
title: "AI photos at Zürich Airport"
description: "An interactive photo trail with AI-generated images."
type: "case study"
client: "Flughafen Zürich"
date: "2024-05-15"
format: "Airport photo trail with AI-generated images"
location: "Zürich Airport"
services: ["gamification","pos-marketing"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/ki-fotos-am-flughafen-zurich"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# AI photos at Zürich Airport

> An interactive photo trail with AI-generated images.

## At a glance

- Interactive photo trail at Zürich Airport for the «Alles. Und Fernweh» campaign, in collaboration with jim & jim
- Stations suggest destinations such as a city, desert or jungle, starting with an AI image in the departure hall
- Correct answers reveal a number combination to trigger a themed photo sent straight to the visitor's phone
- Stand and photo-booth concept and construction, Flux Photo coordination, set-up and take-down by made

Zürich Airport's «Alles. Und Fernweh» campaign drew attention to its shopping centre with an airport of its own.

Video: https://player.vimeo.com/video/954740111

The photo trail guided visitors through stylised holiday destinations such as a city, desert and jungle. It began with an AI-generated image in the departure hall, complete with luggage and travel clothes.\
Gamification: each photo station invited visitors to answer questions. Correct answers provided a number combination to trigger the themed photo. The images went straight to visitors' mobile phones, ready to share.\
The project was a collaboration with jim & jim, the agency responsible for the airport's outdoor campaign of the same name.

## Delivery

- Contributions to concept development and the customer journey
- Coordination with Flux Photo for AI
- Stand-element concept and construction
- Photo-booth concept and construction
- Set-up and take-down
- Logistics