---
title: "M.A.C. Hyper Real"
description: "For its new product launch, M.A.C. wanted a light, airy and immersive live activation at a prominent location in Zürich."
type: "case study"
client: "Estée Lauder"
date: "2023-05-23"
format: "Pop-up shop in a Promocube at a railway station"
location: "Stadelhofen station, Zürich"
services: ["pos-marketing","erlebnis-container"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/estee-lauder-hyper-real"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# M.A.C. Hyper Real

> For its new product launch, M.A.C. wanted a light, airy and immersive live activation at a prominent location in Zürich.

## At a glance

- Walk-in counter with expert advice and a small shop for the M.A.C. Hyper Real launch
- Promocube as a weatherproof walk-in pop-up shop at Stadelhofen station in Zürich
- Detailed CAD visualisations, full interior fit-out, lighting, technical systems, branding and logistics

Video: https://player.vimeo.com/video/827167547

Images: Weisser Promocube mit Glaswänden, Wolkenmotiv-Würfeln und überdimensionalen Produktflaschen vor dem Bahnhof Stadelhofen

A walk-in counter with professional advice and a small shop was a natural fit for a Promocube. The mobile elements became a weatherproof, multifunctional pop-up shop at Stadelhofen station in Zürich.

Detailed visualisations allowed every aspect of the Promocube to reflect the brand identity and product range while meeting practical requirements. The result was an immersive setting that invited customers to step inside and explore Hyper Real.

Images: CAD-Visualisierung des Promocubes von aussen mit Wolken-Branding, Schminkplätzen und Hyper-Real-Würfeln

Images: CAD-Visualisierung des Promocubes von schräg oben mit Videowand, Schminkspiegeln, Theke und Produktdisplays

## Delivery

- Planning and CAD visualisation
- Material selection
- Full interior fit-out
- Lighting and technical-system planning and installation
- Event lighting
- Branding
- Logistics, set-up and take-down

## Client quote

> Delivering our M.A.C. Hyper Real pop-up was straightforward and easy from A to Z. made Marketing was a reliable partner who understood our vision from the start.
>
> Alexandra Rölli, Consumer Marketing Coordinator M.A.C. I SMASHBOX, THE ESTÉE LAUDER COMPANIES

_Image descriptions from the galleries; the photos themselves are on the HTML page._