---
title: "Eichhof pergolas at Luzern Live"
description: "Eichhof made its debut at Luzern Live in summer 2023, welcoming visitors with a local approach at two locations."
type: "case study"
client: "Eichhof"
date: "2023-07-20"
format: "City-festival presence with pallet-clad containers at two locations"
location: "Luzern Live"
services: ["sponsoring-auftritte","erlebnis-container"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/eichhof-pergolas-am-luzern-live"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Eichhof pergolas at Luzern Live

> Eichhof made its debut at Luzern Live in summer 2023, welcoming visitors with a local approach at two locations.

## At a glance

- Eichhof's first presence at Luzern Live 2023, at two lakeside locations
- Lakeside lounge, swings and a purpose-built platform on the water
- Bar in front of the KKL stage with a pergola terrace beneath real hop plants and personalised beer foam
- Containers clad with flame-treated pallets in our workshop, illuminated signs and a beer-foam printer

Wooden pergolas and swings defined Eichhof's city-festival presence, with the panorama around Vierwaldstättersee adding to the setting. The first location, directly beside the lake, invited visitors to stay in a lounge and on a purpose-built platform on the water. At the second location, the bar in front of the KKL stage, visitors could order a personalised beer and cool off on the pergola terrace under real hop plants.

Video: https://player.vimeo.com/video/889099034

The design used a consistent wooden-pallet look. Containers formed the base, clad with flame-treated pallets and branded in our workshop. Weatherproof illuminated signs, outdoor swings designed and built by made with views over the lake, the lounge and a consistent branding concept brought the elements together. The finishing touch was the bar activation, where we personalised Eichhof beer foam with visitors' photos and playful messages.

Images (6):
- Anthrazitfarbener Container mit Dachterrasse und Geländer auf Stützen vor dem Umbau
- Zweiteiliges Bild: Container mit heller Palettenverkleidung, daneben derselbe nach dem Flammen in dunklem Braun
- Schwarze Craft Bar mit weissen Eichhörnchen-Logos, hellen Holzklappen und Wimpelkette neben einem Lieferwagen
- Holzbar mit schwarzen Eichhörnchen-Logos, Wimpeln, Eichhof-Leuchtschild und Discokugeln unter dem Zeltdach
- Pergola mit Schriftzug Eichhof Seelounge und Palettenmöbeln auf der Plattform am See, Berge im Hintergrund
- Eichhof Craft Bar aus Palettenholz mit Dachterrasse, Pergola und Topfbäumen am Ufer des Vierwaldstättersees

## Delivery

- Concept development
- CAD
- Project coordination
- Production and logistics
- Branding and outdoor lighting
- Beer-foam printer installation and training

_Image descriptions from the galleries; the photos themselves are on the HTML page._