---
title: "Coke Studio at festivals"
description: "The Coke Studio festival concept with content-creation rooms and LED lighting."
type: "case study"
client: "Coca-Cola"
date: "2024-07-15"
format: "Festival activation with experience containers"
services: ["sponsoring-auftritte","erlebnis-container"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/coke-studio-an-festivals"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Coke Studio at festivals

> The Coke Studio festival concept with content-creation rooms and LED lighting.

## At a glance

- Coke Studio 2024 festival presence for Coca-Cola, developed and delivered with jim & jim
- Container structure housing content-creation studios, merchandise sales, a bar and a Secret Disco
- Giant ring with pulsing LEDs and personalised messages
- Platform offering a view across the festival grounds from 10 metres up

Once again, we worked with jim & jim to develop and deliver Coke's international concept for its festival appearances.

Video: https://player.vimeo.com/video/985018367

The container structure forms the base of the new Coke world. It houses content-creation studios, merchandise sales, a bar and the Secret Disco. Highlights of the Coke Studio 2024 presence include pulsing LEDs, personalised messages to best friends displayed across the giant ring, and a platform offering views across the grounds from 10 metres up.

Video: https://player.vimeo.com/video/984973712

Beda Binder, technology expert at made Marketing, talks about the project.

Video: https://player.vimeo.com/video/985595190

Project manager Raymond Schlatter introduces the individual elements of Coke's presence.