---
title: "Coke Studio"
description: "Coca-Cola toured Swiss music festivals with the Coke Studio concept in 2022 and 2023, including Carpool Karaoke and a silent disco."
type: "case study"
client: "Coca-Cola"
date: "2022-11-16"
format: "Festival tour with experience containers and Carpool Karaoke"
services: ["sponsoring-auftritte","erlebnis-container","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/coca-cola-studio"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Coke Studio

> Coca-Cola toured Swiss music festivals with the Coke Studio concept in 2022 and 2023, including Carpool Karaoke and a silent disco.

## At a glance

- Coke Studio tour at Swiss music festivals in 2022 and 2023, developed with jim & jim agency
- Red container setup with a Coke bar, terrace overlooking the stage, silent disco and Carpool Karaoke
- Carpool Karaoke Jeep with in-house software for song selection, lyrics display and RFID activation
- Live editing from three camera angles, with the clip sent directly to a smartphone or social media
- LED lighting makes the containers stand out at night

Video: https://player.vimeo.com/video/771984138

The Coke Studio concept developed with next-generation agency jim & jim was well received at Swiss music festivals. The Carpool Karaoke car was a particular draw. Our in-house software made it ready for karaoke and social media, bringing festival visitors plenty of fun and a few wrong notes.\
The red container setup stood out by day and lit up with an array of LEDs after dark. It consisted of three elements: a Coke bar, a terrace with an unrestricted view of the stage, including a silent disco, and the Carpool Karaoke activation.

Images (4):
- Roter Coke-Studio-Container mit Carpool-Karaoke-Jeep und Terrasse unter dem Studio-Village-Traversendach in der Abenddämmerung
- Gesamter Coke-Studio-Stand mit Bar, Terrasse, rotem Container und Traversen im Sonnenuntergang, davor Besuchende
- Weisser Jeep Wagoneer unter dem Studio-Bar-Traversendach neben dem roten Container, dahinter Riesenrad und Zelt
- Roter Doppelcontainer mit Terrasse, gepunktetem Banner und Coke-Studio-Schild auf dem Festivalgelände

### Delivery

- Brainstorming and idea development with jim & jim
- Planning and visualisation
- Material selection
- Prototypes and final construction
- Carpool Karaoke and neon-tube programming
- Set design
- Lighting and neon-system planning and installation
- Branding
- Logistics, set-up and take-down

Images (4):
- Bildschirm auf Holzkonsole zwischen den Vordersitzen des Jeeps, Blick durch die Windschutzscheibe
- Karaoke-Bildschirm mit Anleitung «Drücke auf den Buzzer» und roter Buzzer im Cockpit des Jeeps
- Monitor mit Testaufnahme zweier Personen, davor Mikrofon, Kabel und ATEM-Mini-Videomischer im Büro
- Drei Männer beim Testlauf auf den Sitzen des Jeeps, aufgenommen von der Innenkamera

## Activation: Carpool Karaoke

Video: Beda Binder Head Programming und Gamification, https://player.vimeo.com/video/772195408

The Carpool Karaoke activation delivered by made was popular with the target audience. Developed in-house, it brought together our expertise in game development, programming, electronics and audience participation.

### Delivery

- Game development, including the flow and story, song selection, sound quality, lyrics screen and RFID activation
- Live editing from three camera angles, allowing a clip edited in real time to be uploaded to social media or a smartphone
- Installation of all electronics
- Positioning, set-up and take-down of the Jeep at festivals

_Image descriptions from the galleries; the photos themselves are on the HTML page._