---
title: "Piazza Moretti"
description: "At Zürich's Street Food Festival, Birra Moretti welcomed visitors to a recreated Italian piazza with a striking facade."
type: "case study"
client: "Birra Moretti"
date: "2022-06-15"
format: "Festival presence with a clad container as an Italian piazza"
location: "Street Food Festival Zürich"
services: ["sponsoring-auftritte","erlebnis-container"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/birra-moretti"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Piazza Moretti

> At Zürich's Street Food Festival, Birra Moretti welcomed visitors to a recreated Italian piazza with a striking facade.

## At a glance

- Italian piazza for Birra Moretti at the Street Food Festival on Zürich's Hardturm site, with a concept by jim & jim
- Container fitted out in Busslingen; scaffolding, timber and windows added to the facade on site
- Piazza with a boccia court and seating, finished by a decorative designer and a mural painter
- At its heart: a container bar with vintage tiles and pink neon lettering

made's brief was to deliver jim & jim's Italian piazza concept as authentically as possible and at very short notice.

Images: Gelbe Fassade des Birra-Moretti-Hauses mit grünen Fensterläden, Wandmalerei, Lichterkette und Gästen an der Bar

It quickly became clear that the weather needed to cooperate when the containers arrived and the Birra Moretti house was clad with scaffolding, timber and windows. Otherwise, the activation risked being washed out before it even reached the Hardturm site in Zürich.\
At our Busslingen storage site, both the Adriano Celentano playlist and the made team were working overtime. We planned, designed and partly built the container interior, the whole facade and the piazza with its boccia court and seating in parallel.\
Once the interior was finished, the container travelled by heavy transport to the site, where assembly and facade cladding had to take place. Two things were particularly unwelcome: rain and a fear of heights.

Images (2):
- Container-Bar innen mit weissen Fliesen, rotem Neonschriftzug Birra Moretti, Gläsern und gebrandeten Kühlschränken
- Seitenansicht der gelben Fassade mit Schild «Piazza Moretti», Laterne, Schaufenster mit Salami und Blumenkisten

Images: Offene Ausschankklappe der Container-Bar mit Neonschriftzug, Zapfhähnen und Team beim Einrichten

For added authenticity, decorative designer Monelle and a mural painter brought detail and life to the piazza and facade.

The container bar became the heart of the activation, combining real vintage tiles with pink neon lettering: a meeting of Dolce Vita and Italian pop.

## Delivery

- Visualisations
- Container sourcing
- Planning and risk analysis
- Container interior fit-out, partly by hand
- Water and electricity connections
- Scaffolding
- Timber facade construction
- Window installation
- Decorative design
- Mural painting
- Decorative elements

Images (8):
- Weisser Container mit rotem Rahmen umgeben von Gerüst, Mann auf Leiter, Bäume in Töpfen daneben
- Mann mit Sonnenbrille steht auf dem Gerüst neben dem Container, im Hintergrund Topfbäume
- Rot-weisser Container mit geöffneter Klappe vor Industriehalle, innen wird an einer Wand gearbeitet
- Mann streicht grosse Holzplatten mit gelber Farbe vor dem Werkstattgebäude, Farbkessel daneben
- Gelb gestrichene Fassadenplatten mit ausgesparten Fensterflächen und grünem Fensterladen am Boden vor der Werkstatt
- Weisse Metro-Fliesen werden mit Kleber und Abstandhaltern an die Containerwand gesetzt
- Gelbe Fassade mit ausgesparten Fensterflächen und Gerüst vor Ort, davor Anhänger mit Holzbalken und Arbeiter
- Mann verlegt gemusterten Vinylboden im leeren Container mit grauen Wänden und weissen Fliesen

_Image descriptions from the galleries; the photos themselves are on the HTML page._