---
title: "DZT at Allianz Cinema"
description: "An ideas generator and a bicycle slot machine introduce visitors to German holiday destinations."
type: "case study"
client: "Deutsche Zentrale für Tourismus"
date: "2021-07-02"
format: "Sponsorship activation with an ideas generator and bicycle game"
location: "Allianz Cinema Zürich"
services: ["sponsoring-auftritte","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/allianzcinema-deutsche-zentrale-fuer-tourismus"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# DZT at Allianz Cinema

> An ideas generator and a bicycle slot machine introduce visitors to German holiday destinations.

## At a glance

- Activation for Deutsche Zentrale für Tourismus at Allianz Cinema Zürich for the «German. Local. Culture.» campaign
- A button press generates a travel tip on a receipt in one of four categories: Taste, Green, Craft or Flair
- In-house bicycle slot machine: pedal for a chance to win a trip to a partner region
- From ideas, construction and programming through to roadshow transport, set-up and take-down

made Marketing developed a visually engaging presence for the Swiss office of Deutsche Zentrale für Tourismus (DZT), reflecting the new «German. Local. Culture.» campaign and its four themes: Taste, Green, Craft and Flair.

The technical elements developed by made were an ideas generator and a digital bicycle slot-machine game.

Video: https://player.vimeo.com/video/595288283

At the press of a button, the ideas generator prints a relevant travel tip on a receipt. It randomly selects and briefly introduces one of the partner regions, then prints a tip matching the chosen theme: Taste, Craft, Green or Flair. This short activity gives the stand team a way to start conversations with visitors.

Images (3):
- Standmitarbeiter im schwarzen Shirt hinter Weinfässern und Kreidetafel mit Weinausschank vor roter Wand
- Ideengenerator mit Bildschirm, roten Tasten und Bondrucker auf einem Holzfass vor roter Wand mit Bilderrahmen
- Plakat «Ferien in Deutschland gewinnen» mit Frau auf Velo an der Holzlattenwand des Stands

The DZT bicycle game, developed and programmed in-house by made Marketing, is another focal point of the roadshow. Visitors who pedal have a chance to win a trip to one of the partner regions.

Angela Kessler, the project lead at DZT, says: «It was important to give visitors plenty of impressions of Germany as a holiday destination without overwhelming them with information. The printable travel ideas are a great solution.»

## Delivery

- Idea development
- Roadshow planning and visualisation
- Project management and coordination
- Travel-ideas generator and bicycle slot-machine development and construction
- Storage, transport, set-up and take-down

## Roadshow impressions

Images (6):
- Prospektständer mit Reiseführern vor Fotowand mit Fachwerkhäusern, Bildschirm und Lorbeerbäumchen am Stand
- Lorbeerbäumchen und Regiestuhl mit Stofftaschen vor der Fotowand «German. Local. Culture.» mit Fachwerkhaus
- Roter DZT-Stand mit Fotowand, Holzfässern und Besuchenden unter dem Balkon der «Chuchi am See»
- Rote Standecke mit Bilderrahmen, Bildschirm-Stele des Ideengenerators, Holzfass, Landkarten und Pflanzen
- Rotes Velo auf Rollentrainer, Kreidetafel und Weinfässer mit Gläsern vor der Fotowand des DZT-Stands
- Rückenansicht einer Standmitarbeiterin in roter Weste mit Aufdruck #germantourism #visitgermany

_Image descriptions from the galleries; the photos themselves are on the HTML page._