How a project comes about
Swings, a Caribbean beach bar and a private jet hidden inside a container. Creative Director Cristian Conde explains how the Heineken Silver festival presence came about.
The concept: surprises on several levels
In summer 2022 Heineken Silver went on a festival tour. The aim was to surprise visitors on several levels. Swings and a Caribbean beach bar caught the eye. Slightly hidden was the real surprise: a private jet built into a container.
Creative Director Cristian Conde takes you on the journey behind the brand presence: what is the concept, what did we build ourselves, and how much time did the team have between the go-ahead and the gates opening?
How a project comes about: Cristian Conde on the Heineken Silver presence (Vimeo)
Built in our own workshop
The clad containers formed the base of the presence. From the first draft to the event, everything stayed with us:
- planning and CAD visualisation
- choice of materials and a prototype
- the complete interior fit-out, private jet included
- planning and installation of lighting and technology
- branding, logistics, set-up and take-down
More photos and the festival video are in the Heineken Silver project.
