---
title: "Hello Spring promotion at Zürich Airport"
description: "A giant shopping bag in the terminal, a coin and three reels: an invitation for passengers to head upstairs."
type: "case study"
client: "Flughafen Zürich"
date: "2026-06-08"
format: "Spring airport promotion with gamification"
location: "Zürich Airport"
services: ["pos-marketing","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/hello-spring-promotion-am-flughafen-zurich"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Hello Spring promotion at Zürich Airport

> A giant shopping bag in the terminal, a coin and three reels: an invitation for passengers to head upstairs.

## At a glance

- Coin-to-Play activation in Zürich Airport's Airside Center: collect a coin, insert it and win
- Designed to draw attention to the often-overlooked Level 2 after security
- Giant shopping bag with three reels in the terminal, offering a quick and simple invitation to take part

made's brief was simple to describe but tricky to solve: draw passengers' attention to Level 2 in the Airside Center after security, an area often overlooked, particularly by transfer passengers.\
People moving through a terminal rarely have time to spare, so we needed a door opener that worked in seconds.\
Our answer was Coin-to-Play, an accessible mechanic anyone could understand: collect a coin, insert it and win. No knowledge test, app or lengthy explanation, just a small, friendly incentive to take that extra step.

More on this soon.

Images: Übergrosse türkise Shoppingbag-Kulisse mit Frühlingsblumen und Lichtrahmen um drei Walzenfenster, eine Frau zieht am Hebel, daneben ein Pult mit «WIN WIN WIN»

_Image descriptions from the galleries; the photos themselves are on the HTML page._