---
title: "31DAYS at Climate Day"
description: "A meeting place for 31DAYS, an initiative encouraging people to leave their cars at home."
type: "case study"
client: "Stadt Winterthur (31DAYS)"
date: "2024-09-08"
format: "Promocube with an outdoor exhibition at Climate Day"
location: "Winterthur"
services: ["roadshows","erlebnis-container"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/31days-am-klimatag"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# 31DAYS at Climate Day

> A meeting place for 31DAYS, an initiative encouraging people to leave their cars at home.

## At a glance

- Promocube at Winterthur Climate Day as a meeting place for more than 1,000 participants in the 31DAYS initiative
- Video wall inside the cube showing participants talking about their 31 days without a car
- City of Winterthur outdoor exhibition «Mobilität im Wandel» with before-and-after comparisons on pallets and pavement signs
- Weatherproof, space-saving solution designed for repeated use

The 31DAYS project took place in Winterthur. With our Promocube at Winterthur Climate Day, we created a meeting place for its more than 1,000 participants.

Images: Rückseite des Promocubes mit violetten, grünen und pinken 31DAYS-Flächen vor dem Technikum-Gebäude

This project made full use of the Promocube's adaptability. Large coloured surfaces made it visible from a distance. Inside, a video wall showed participants talking about their 31 days without a car. The meeting area was initiated by the City of Winterthur.

Images (4):
- Innenraum des Cubes mit blauer 31DAYS-Wand, Theke mit Kopfhörern und Bildschirm, daneben Lastwagen
- Offener Promocube mit 31DAYS-Würfel, Theke, Bildschirm und Sponsorentafel bei bewölktem Himmel
- Aufbau des Promocubes mit Hubwagen, Palette und Kundenstopper auf dem Pflasterplatz vor einem Schulgebäude
- Videowall mit Grossaufnahme eines lachenden Mannes, davor weisse Theke mit zwei Kopfhörern

Around the cube, the City of Winterthur presented an outdoor exhibition called «Mobilität im Wandel», or «Mobility in transition». It showed before-and-after comparisons of street layouts. Our task was to propose ways to meet the city's exhibition requirements. Pallets and pavement signs provided a durable, compact, weatherproof solution that could be used repeatedly.

Images (4):
- Kundenstopper auf Paletten mit Vergleich des Neumarkts heute und 1993, im Hintergrund weitere Tafeln und Zelte
- Blaue Tafel «Mobilität im Wandel» mit Velofahrerin und Kennzahlen der Stadt Winterthur auf Paletten
- Tafel auf Paletten mit Vergleich des Sulzerareals heute und einer Visualisierung für morgen
- Tafel auf Paletten mit Schwarzweissfoto der Rudolfstrasse von 1984 und Foto der heutigen Begegnungszone

## Delivery

- Project management and advice
- Graphics
- Set-up and take-down
- Logistics

## Client quote

> I found the collaboration very open, even when changes were requested at extremely short notice. Professional, supportive, on time and friendly. And the results turned out beautifully.
>
> Manuela Fuchs, Climate Project Manager, City of Winterthur

_Image descriptions from the galleries; the photos themselves are on the HTML page._