---
title: "Coca-Cola Christmas concert"
description: "Shortly before Christmas, two unplugged concerts by Loco Escrito, Baschi and friends brought wide eyes and moving moments for children."
type: "case study"
client: "Coca-Cola"
date: "2020-12-15"
format: "Surprise concerts for children at two healthcare facilities"
location: "Affoltern am Albis and Nottwil"
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/coca-cola-xmas-2020"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Coca-Cola Christmas concert

> Shortly before Christmas, two unplugged concerts by Loco Escrito, Baschi and friends brought wide eyes and moving moments for children.

## At a glance

- Two unplugged Christmas surprise concerts by Baschi and Loco Escrito for children and young people
- Stages on flat roofs at the children's rehabilitation centre in Affoltern am Albis and the paraplegic centre in Nottwil
- Morning set-up of stage, lighting, technical systems, two large Christmas trees and a retro illuminated sign; concerts at 16:00
- Branding, decoration, logistics, set-up and take-down by made, commissioned by jim & jim

Coca-Cola had quietly organised two surprise Christmas concerts at healthcare facilities for children and young people.

Video: https://www.youtube.com/embed/YU0sRE8HfD8

By morning, the children could see something happening outside the children's rehabilitation centre in Affoltern am Albis and the paraplegic centre in Nottwil. Activity around the stage, lighting and technical setup, followed by two large Christmas trees and a retro illuminated sign, fuelled rumours of a free concert. At 16:00, Coca-Cola artists Baschi and Loco Escrito stepped onto the flat-roof stages, warmly wrapped up and secured against the risk of falling.

Performing with enthusiasm and «viel Liebi», plenty of love, the artists delighted their young audience and brought a Christmas atmosphere. An unusual activation in an unusual pandemic year.

## Delivery

- Branding
- Decoration
- Christmas trees brought from the North Pole, decorations included
- Logistics
- Set-up and take-down, including the stage

We delivered this project for [jim & jim](https://www.jimjim.ch).