--- title: "Trade-fair appearances" description: "A trade-fair appearance is more than a stand, it is a stage for what a brand has to say. We develop fair concepts that stay with the audience, and build them in our own workshop." type: "know-how" language: "en" canonical_url: "https://mademarketing.ch/en/know-how/messe-auftritte" publisher: "made Marketing GmbH, Zürich" llms_txt: "https://mademarketing.ch/llms.txt" --- # Trade-fair appearances > A trade-fair appearance is more than a stand, it is a stage for what a brand has to say. We develop fair concepts that stay with the audience, and build them in our own workshop. ## Trade-fair appearances for interactive encounters A trade fair is the right stage for making your brand something people can experience. In direct contact with potential customers, partners or media, the first impression counts, and it has to land. A strong appearance raises brand awareness, builds trust and brings in relevant leads. At industry fairs the job is to stand out both in content and in stand design; at consumer fairs it is to deliver that bit of wow. That takes a concept that works: visually, in content and emotionally. Images (4): - Upside-down bathroom with blue tiles and a yellow wall, two people appearing to stand on the ceiling - Zweifel Win Hot Chips fair stand with a large temperature display, a buzzer and a queue of children and adults - White Raiffeisen counter with cardboard letters spelling KV-Lehre, picture frames, tablets and a poster reading Du passt uns - Faszination Deutschland roadshow stand with red partition walls and landscape photos in the concourse of Zürich main station ## Two examples The [appearance for suissetec at the OLMA](/cases/suissetec-auftritt-olma), a consumer fair, and the [long-bench activation for the Deutsche Zentrale für Tourismus](/cases/dzt-lange-bank-auftritt-am-hb-zurich) at Zürich main station. ## Where the stand meets the brand world: emotional, modular, effective We develop fair concepts that stay with the audience. Combining storytelling, strong visual elements and interactive modules, we carry your brand message across clearly, emotionally and effectively. - Neuromarketing and nudging worked into the concept phase - Interactive elements that keep people at the stand longer - Staging that fits the brand, so people recognise it again Our fair appearances are planned in modules, thought through for reuse and delivered efficiently. That means your budget goes further, you reach the audience you want, and the brand relationship lasts. ## Why build your trade-fair appearance with made Marketing? - **Everything from one team, from the idea to storage.** We are with you through the whole process: concept, design, build, logistics, set-up, dismantling and storage, all under one roof. - **Experience that counts on site.** Our project managers know countless fair venues and know what matters in the technical and organisational detail. - **Concepts that get noticed and keep working.** With more than 15 years in live marketing, we build fair appearances that create memories, not just presence. ## What we do, at a glance - Creative fair concepts and brand design - Storytelling and visual brand staging - Interactive modules and gamification elements - Durable, modular stand solutions - Technical delivery including build, transport and logistics - Storage and reuse of fair material ## What clients say > Working with made was great. They understood exactly what we wanted and came up with creative solutions. > > — **Sandra Schwarz**, Head of Event Management and Multimedia Production, suissetec > Once again the concept and the delivery with made were creative, professional and effective. made took up our goals, such as reusing elements we had already developed, put them into practice and, with a mix of new ideas and proven solutions, arrived at a result that delighted us. A big thank you to the whole team for their commitment in developing and delivering a project with many complex details. > > — **Stefan Mieczkowski**, Director of the Switzerland office, Deutsche Zentrale für Tourismus ## FAQ ### How much does a trade-fair stand cost? A stand of around 30 m² with concept, build, logistics, set-up and take-down starts at around 25'000 francs. The price depends mainly on size, materials, interactive elements and the number of fairs. Modular elements that we store and reuse bring the cost down from the second fair on. ### How long does it take to build a trade-fair stand? Allow 8 to 12 weeks from the briefing for concept, visualisation, build and logistics. We build in our own workshop in Busslingen, and the build itself typically takes 2 to 3 weeks. The earlier we come in, the better we can plan around material lead times and the fair's rules. ### Can I reuse my stand at several fairs? Yes, we plan stands to be modular so they fit different spaces. The [stand for BHG](/cases/bhg-messeauftritte) covered 250 m² at the Berufsmesse Zürich and 36 m² at the OBA St. Gallen, with the same kitchen and bar elements. Between fairs we store the material in our 450 m² warehouse in Stetten (AG). ### How do I get more visitors to my stand at a trade fair? With an interactive element that people can see from a distance and understand in seconds, such as a Glücksrad with a buzzer or a game of your own. At a well-attended fair the digital Glücksrad hands out around 400 prizes a day. At the [BILANZ stand at Finanz 2025](/cases/bilanz-auftritt-an-der-finanz-2025) a claw machine and a digital game kept people coming, and for [suissetec at the OLMA](/cases/suissetec-auftritt-olma) it was an upside-down bathroom that everyone wanted a photo of. ### Which trade fairs do you work at? Industry fairs and consumer fairs across Switzerland, including the OLMA in St. Gallen, the BEA in Bern, Finanz in Zürich Oerlikon, the Berufsmesse Zürich and the OBA in St. Gallen. Our project managers know many fair venues and their technical and organisational rules. Our own crew handles set-up and take-down. _Image descriptions from the galleries; the photos themselves are on the HTML page._