---
title: "Zweifel «Chips Heaven»"
description: "A slippery climbing challenge that entertained players and festival crowds alike."
type: "case study"
client: "Zweifel"
date: "2018-06-07"
format: "Festival activation with a slippery climbing ramp"
services: ["sponsoring-auftritte","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/zweifel-chips-heaven"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Zweifel «Chips Heaven»

> A slippery climbing challenge that entertained players and festival crowds alike.

## At a glance

- Six-metre slippery ramp at a 19-degree incline, with two minutes to reach the buzzer
- Prototypes tested the incline, substructure, insulation materials, surfaces, LED tower and effects controls
- Used at Openair Greenfield, Openair Lumnezia, Heitere Open Air and Open Air Gampel
- Central element of Zweifel's festival appearances for the next three years

Chips Heaven is where every festival visitor wants to go. Getting there means climbing a six-metre slippery ramp at a 19-degree incline. Onlookers quickly realise that this heavenly course is demanding. The smooth surface requires concentration and skill, and players have just two minutes to reach the top and its buzzer. The slippery surface entertains spectators and participants alike.

Images (4):
- Zwei Personen in orangen Overalls und Helmen rutschen auf der nassen Rampe mit «Chips Heaven»-Schriftzug
- Teilnehmer mit weissem Helm vor der nassen orangen Rampe, Bogen «Chips Heaven», Countdown 23 s und Seifenblasen
- Der Chips Heaven von aussen: orange Rampe, Bogen, roter Zweifel-Ballon und Kuppelzelt vor Bergkulisse
- Zwei Teilnehmer mit Helmen und blauen Überziehschuhen kriechen die nasse Rampe hoch, Promotorin mit Megafon oben

«We are happy with ‘Chips Heaven’. Our requirements for challenge, fun and visibility were fully met,» says Adrian Müller, Head of Live Marketing and Sponsorship at Zweifel. Jann Falett, Live Marketing and Sponsorship Manager at Zweifel and one of the first to climb the ramp, describes the implementation phase as particularly exciting and intensive.

made Marketing tested the project's risks and feasibility with prototypes covering the incline, substructure, insulation materials, surfaces, LED tower and effects controls. Participants do not notice how much technology and expertise sits behind the experience. «That is how it should be. Fun comes first,» says Müller.

Video: https://fast.wistia.net/embed/iframe/dskfwyw2wl

«Chips Heaven» is used at Openair Greenfield, Openair Lumnezia, Heitere Open Air and Open Air Gampel. It is the central element of Zweifel's festival appearances for the next three years.

## Delivery

- Creative workshops
- Brainstorming
- Concept development
- Visualisation
- Feasibility study
- Prototype development
- Controls and technical systems
- Process definition
- Set-up and take-down planning

_Image descriptions from the galleries; the photos themselves are on the HTML page._