---
title: "Zweifel Chips at festivals"
description: "Snack Attack is a highly visible festival activation combining analogue gamification with fun."
type: "case study"
client: "Zweifel"
date: "2024-06-13"
format: "Festival activation with analogue gamification"
services: ["sponsoring-auftritte","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/zweifel-chips-an-festivals"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Zweifel Chips at festivals

> Snack Attack is a highly visible festival activation combining analogue gamification with fun.

## At a glance

- «Snack Attack» festival activation for Zweifel Chips, developed with jim & jim and Zweifel's marketing team
- Two teams launch soft balls from a giant slingshot into oversized mouths in a 5-metre wall
- Indirect LED lighting in the mouths and other elements gives the wall a presence at night
- Wall, slingshot and two containers built and refined through test assemblies in our Busslingen workshop
- Premiered at Greenfield Festival in Interlaken

Images: Orange Snack-Attack-Wand mit vier übergrossen Mündern, Spielende in Team-Leibchen und Promotorin auf dem Podest

Zweifel's distinctive orange is visible from across the festival grounds. Up close, «Snack Attack» brings a smile to many visitors' faces. The rules are immediately clear: Team Snack and Team Chips try to land their balls in oversized mouths. Soft balls are launched with a giant slingshot, following the principle of Angry Birds. The game is entirely analogue, with up to four people playing each round. For Zweifel Chips, strengthening brand awareness was central. Bags of chips and snacks from the range are prominently displayed, with a clear message: «We are the snack experts.»

Video: https://player.vimeo.com/video/1014671553

## **Joint development, prototypes and test runs**

We developed Snack Attack with jim & jim and Zweifel Chips' marketing team. Several brainstorming sessions and close collaboration produced three concept routes from the brief. Snack Attack won the decision-makers over, particularly on brand fit, fun and visibility. Another requirement was that Zweifel's event team could set up and take down the activation independently.

The 5-metre wall underwent wind-load tests. Choosing the balls and flooring to address injury and slipping risks, and custom-building the slingshot and giant snack bags, were also important parts of development. The wall needed to work as an illuminated sign even when no game was running. made's creative and construction teams therefore added indirect LED lighting to the mouths and other elements.

Visitor flow was another central consideration: where would people queue, store their valuables and wait without being hit by balls? We built the walls, elements and interiors of the two containers in our Busslingen workshop, where we also carried out the first test assemblies and refinements.

Snack Attack premiered at Greenfield Festival in Interlaken.

Images (4):
- Leere orange Spielwand mit Mündern, Klaviertasten und Zweifel-Logo neben orangem Container unter blauem Himmel
- Vier jubelnde Spieler in gelben und grünen Team-Leibchen vor der Bergkulisse des Greenfield Festivals
- Testaufbau vor der Werkstatt: oranger Container mit Traversen und einem ersten Mund-Element aus Holz
- Orange bedruckte Wandplatten mit Aussparungen liegen zum Zusammenbau auf dem Werkstattboden

Images (6):
- Klaviertasten-Element mit indirekter LED-Beleuchtung auf dem Werktisch, daneben Zangen und Werkzeug
- Zwei graue Stahlgestelle der Riesenschleuder mit Gummiband und Ballhalter in der Werkstatt
- Zwei ausgeschnittene Mund-Elemente in Schwarz-Pink und Pink lagern verzurrt im Container
- Oranges Leuchtschild mit Zweifel-Logo und Schriftzug Snack Attack auf dem Werktisch in der Werkstatt
- Übergrosse Zweifel-Chipstüten Paprika und Kezz vor der orangen Spielwand
- Blick in die offene Riesen-Snacktüte mit drei neongelben Softbällen darin

Images: CAD-Visualisierung der Spielwand mit vier Mündern, Sitzelementen, Container und Fangnetz
*Visualisation of the activation*

## **Delivery**

- Joint concept development
- Visualisations
- Renderings
- Construction plans
- Project management
- Wall design and construction
- Research and development of the slingshot and smaller components
- Test assembly

_Image descriptions from the galleries; the photos themselves are on the HTML page._