---
title: "Win for Life Roadshow 2026"
description: "Win for Life goes on tour with a roadshow presence in a distinctive orange glitter look."
type: "case study"
client: "Swisslos"
date: "2026-06-09"
format: "Roadshow with gamification"
services: ["roadshows","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/win-for-life-roadshow-2026"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Win for Life Roadshow 2026

> Win for Life goes on tour with a roadshow presence in a distinctive orange glitter look.

## At a glance

- Distinctive roadshow presence for Swisslos's Win for Life, entirely in an orange glitter look
- The Lucky Charm from the paid-media campaigns acts as the connecting figure throughout the stand
- Around 23 locations planned, including two fairs and a railway station
- made develops the stand and game, integrates existing furniture, and handles set-up, take-down and interim storage

For the current Win for Life campaigns, we developed a distinctive presence entirely in an orange glitter look, recognisable and focused on the moment of winning.

The central figure is the Lucky Charm. It carries over the idea from the paid-media campaigns, where the winning moment is repeatedly staged, and connects the different parts of the roadshow presence.

The roadshow is currently planned for around 23 locations, including two fairs and a railway station.

made Marketing develops the stand concept, integrates existing furniture, adds suitable elements, designs the game and handles set-up, take-down and interim storage.

A full case study will follow.

Images: Oranger Win-for-Life-Stand mit Glitzer-Theke, Screen, Rückwand «20 Jahre jeden Monat gewinnen» und orangem Teppich in einem Einkaufszentrum

_Image descriptions from the galleries; the photos themselves are on the HTML page._