---
title: "Sprite Zero Refresh bus stop"
description: "Sprite's gamified bus stop helped people cool down at festivals and in city centres."
type: "case study"
client: "Sprite"
date: "2024-08-15"
format: "Gamified sampling station for festivals and city centres"
services: ["sponsoring-auftritte","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/sprite-zero-refresh-busstation"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Sprite Zero Refresh bus stop

> Sprite's gamified bus stop helped people cool down at festivals and in city centres.

## At a glance

- Gamified Sprite bus stop developed with jim & jim for festivals and Swiss city centres
- A button in the illuminated advertising poster triggers a fine spray from roof-mounted nozzles
- Real concrete base, structure built in Busslingen, with giant ice cubes and an XXL Sprite Zero can on the roof
- Sampling of the new Sprite Zero variety on hot summer days

Images: Sprite-Bushaltestelle mit XXL-Dose und Eiswürfeln auf dem Dach auf einem gepflasterten Platz unter Platanen, ein Mann telefoniert darunter

At first glance, the Sprite bus stop looks ordinary. Up close, visitors discover that no bus stops here. Instead, it offers a refreshing surprise on hot summer days. Developed for festivals and city centres, this hidden activation gives passers-by and festival visitors a cooling mist at the press of a button. The gentle refreshment was well received and paired with sampling of the new Sprite Zero variety.\
The project was developed in collaboration with jim & jim.

Video: https://player.vimeo.com/video/1014352765

## A focal point on a concrete base

Creating an authentic-looking bus stop presented our construction team with several challenges. After prototypes and tests, the decision was clear:\
A real concrete base would make the experience as convincing as possible. We built the rest of the structure in our Busslingen workshop, drawing on our visualisation and measurement expertise. A key feature was the nozzle system. A button integrated into the illuminated advertising poster triggered a gentle spray from the front of the roof.\
Giant ice cubes and an oversized Sprite Zero can on the roof caught the eye. The bus stop was used in Swiss city centres and at festivals.

Images (4):
- U-förmiges Betonfundament mit Hebeösen auf einem Anhänger in der Betonwerkhalle
- Sechs grosse Eiswürfel aus mattem Acryl mit Frostmuster auf dem Werktisch in der Werkstatt
- Überdimensionale grüne Sprite-Zero-Sugar-Dose steht auf dem Werkstattboden, dahinter Plakatwände
- Weisses Stahlgerüst der Haltestelle mit Glaswänden auf dem Betonfundament, daneben Hubwagen und Paletten in der Werkstatt

Images: Visualisierung der Sprite-Bushaltestelle mit Sprühnebel, Eiswürfeln und Dose auf dem Dach an einer Strasse mit Bäumen
*Bus-stop visualisation (VH)*

### Delivery

- Joint concept development
- Visualisations
- Renderings
- Construction plans
- Project management
- Station design and construction
- Ice-cube and XXL can construction
- Logistics
- Set-up and take-down

Images (4):
- Leuchtplakat mit trinkender Frau, Text «In case of heat. Refresh.» und Knopf «Press here» in der Werkstatt
- Nahaufnahme des Druckknopfs «Press here» in einem gelben Kreis auf dem Sprite-Plakat
- Stapler hebt die fertige Sprite-Haltestelle mit Plakat «Hot day. Boiling train. Send Sprite.» in der Werkstatt
- Rückseite der Sprite-Haltestelle mit Sprite-Zero-Flaschenmotiv und liegender XXL-Dose vor einer Busstation in Lausanne

_Image descriptions from the galleries; the photos themselves are on the HTML page._