--- title: "Safety Castle for workplace safety" description: "Six challenges, one goal: make workplace safety something apprentices experience and remember, beyond a page in a leaflet." type: "case study" client: "SAFE AT WORK (IVA)" date: "2026-06-09" format: "Roadshow with gamification in experience containers" services: ["roadshows","gamification","erlebnis-container"] language: "en" canonical_url: "https://mademarketing.ch/en/cases/safety-castle-fur-arbeitssicherheit" publisher: "made Marketing GmbH, Zürich" llms_txt: "https://mademarketing.ch/llms.txt" --- # Safety Castle for workplace safety > Six challenges, one goal: make workplace safety something apprentices experience and remember, beyond a page in a leaflet. ## At a glance - Mobile, modular experience for SAFE AT WORK (IVA), developed with Ogilvy and touring Switzerland since August 2026 - Six interactive challenges on hazardous substances, slipping, machinery, visual checks, distraction and emergency numbers - Two converted shipping containers, 20 and 10 feet, form a portable yellow castle for indoor and outdoor use - Every station developed, built, wired and programmed from the ground up at made - Free for vocational schools, inter-company courses and businesses thanks to EKAS funding ## Starting point The Interkantonaler Verband für Arbeitnehmerschutz (IVA) wants its prevention brand SAFE AT WORK to reach young workers where they learn and work: inter-company courses, vocational schools and training companies, from bakeries and butchers to hospitality, garages, care and administration. Together with Ogilvy, we developed Safety Castle for this, a mobile, modular experience. It has been touring Switzerland since August 2026, starting with apprentices from the Adullam Spital- und Pflegezentrum in Basel. Thanks to funding from EKAS, it is free for host venues. Images: Two hands holding a black «Safety Castle» banner beside a crest with the yellow Safe at Work knight on a yellow brick-effect facade ## The brief A subject young workers often tune out had to become fun. Our answer: dopamine, not a wagging finger. In six challenges, apprentices practise paying attention, behaving safely and making sound decisions. Each one is understood in seconds, with trained promoters on hand. Several challenges end with a «golden rule», the one sentence that sticks. The best players enter the Hall of Fame with their high score. Images: Drone shot of the yellow container castle with battlements, an arched gate, two flags and the Safety Castle crest on an outdoor site ## The six challenges **The Toxic Touch: hazardous substances.** At the hazardous-substances cabinet, players identify real hazard symbols and reject the fakes. Wrong choices cost penalty points. That way, safe handling sticks before it matters at work. The golden rule: «Protect yourself before you start.» Images: The Toxic Touch station: yellow hazardous-substances cabinet with white bottles, a screen reading «Drücke einen Buzzer, um zu starten» and a row of buzzers **The Slippery Slope: slips and trips.** The most common workplace accident of all, here as a real slide with a landing mat. The challenge trains an eye for wet floors, cables and obstacles and makes one thing clear: the right shoes are your first piece of protective equipment. Images: Young woman in a helmet and pads running up the yellow «The Slippery Slope» slide, Safety Castle flag in the background **The Manual Machine: machinery.** A crank, gears and buzzers make it tangible what following instructions means: get trained, respect safety guards, ask when unsure, listen carefully. The golden rule: «Master the machine, not the risk.» Images: Yellow and black «The Manual Machine» station with a crank, gears, a warning light, a green buzzer and the words «Pull the Rope» **The Expert's Eye: visual checks.** Intact or defective? At a round buzzer table, apprentices check tools, some of which are damaged or wrongly adjusted. They use a buzzer to decide whether a tool is intact and hear the result through headphones. Images: Round «The Expert's Eye» buzzer table with a screen, headphones and tools, the board for «The Toxic Touch» on the left **The Distraction Derby: distraction and concentration.** An oversized phone emoji («LOL», «Hurry up!») swings through the castle gate as a distraction. Anyone who stays focused, even under time pressure, gets through safely. The twist: players first have to memorise a sequence. Images: «The Distraction Derby» board in front of the castle gate, behind it the large phone emoji with «LOL» and a yellow buzzer post **Know the Numbers: emergencies.** A castle-style slot machine: after a pull of the lever, an emergency number appears with three answers below it. Apprentices pick the right one by buzzer, and a correct answer wins a giveaway. The numbers practised are ambulance 144, fire brigade 118, police 117 and Tox Info Suisse 145. The golden rule: «Stay calm. Then act.» Images: Yellow «Know the Numbers» slot machine with a «000» display, three buttons and a lever, a screen with a controller on the left ## From the workshop Six challenges, six one-offs, nothing off the shelf. We developed and built every station from scratch, from the round buzzer station and the walk-on slide to the crank machine and the slot machine. Each game has its own mechanics and so its own combination of construction and programming. Development and construction took around four months. Everything was wired, programmed and welded in our workshop. Images: Open yellow container with the Manual Machine, Toxic Touch and Expert's Eye stations, brick-effect facade with battlements outside For the shell, we converted two shipping containers, one 20-foot and one 10-foot, weatherproof and transportable. They became a castle in SAFE AT WORK's signal yellow: brick-effect facade, battlements, an arched gate and the knight on the crest, with cobblestones and wall torches inside. Instead of castle romance, oversized emojis speak the apprentices' language, from the «LOL» phone to the sleeping emoji with «Hurry up!». The client wanted a modular setup: each challenge can be used on its own, and the whole castle works indoors and outdoors. Images: Four apprentices with registration forms at the yellow desk, a promoter in a Safety Castle shirt in front of the container behind them ## Delivery - Concept and sequencing of the six challenges in close collaboration with Ogilvy - Game design and programming of the interactive stations - Visualisation and branding - Design and construction of the modular castle - Logistics, tour management, set-up, take-down and storage ## Client quote > Developing and producing SAFETY CASTLE was a mammoth project, particularly given the tight schedule of around four months and the demanding scope and cost planning. made Marketing met the challenge with impressive professionalism and tireless commitment. Their enormous effort in building the games and setup, and their collaboration as equals, made this on-time delivery possible for Ogilvy and SAFE AT WORK. > > Stephan Lanz, Business Director, Ogilvy _Image descriptions from the galleries; the photos themselves are on the HTML page._