---
title: "DZT #Wanderlust on tour"
description: "A postcard roadshow for German tourism at Swiss railway stations."
type: "case study"
client: "Deutsche Zentrale für Tourismus"
date: "2020-08-19"
format: "Station roadshow with video-call stations and a bicycle game"
services: ["roadshows","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/roadshow-deutsche-zentrale-fuer-tourismus"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# DZT #Wanderlust on tour

> A postcard roadshow for German tourism at Swiss railway stations.

## At a glance

- Roadshow for Deutsche Zentrale für Tourismus (DZT) at Swiss stations under the «Wanderlust Germany» hashtag
- One-touch video calls connect visitors with holiday experts at the destinations
- Giant digital postcards with 28 designs from 5 federal states, plus postcards to write or take away
- Bicycle slot-machine game developed in-house and a bright red cube as the focal point
- Workshop, planning, construction, development, storage, transport, set-up and take-down by made

made Marketing developed a visually engaging campaign for the Swiss office of Deutsche Zentrale für Tourismus (DZT). It addresses families, active travellers and people who enjoy a relaxed holiday, using the «Wanderlust Germany» hashtag. The technical elements developed by made include video-call stations connecting directly to holiday destinations and a digital bicycle slot-machine game.

Video: https://player.vimeo.com/video/449283883

Sitting casually in a beach chair on Sylt, Niels answers questions about holidays on the island. He is connected to stand visitors by video call, and they are visibly pleased to see the sea.

Images (3):
- Roter Cube mit #Wanderlust Germany, rotes Velo auf der Rolle, Besucherinnen an einem Bildschirm mit Ferienbildern
- Riesenpostkarte im Vordergrund, dahinter roter Cube, rotes Velo und Besuchende in der Bahnhofshalle
- Besucherin mit roten Kopfhörern an der Videocall-Station, Tablet zeigt einen Strand, dahinter die Bahnhofshalle

The video-call station grew out of the pandemic. At the press of a button, it automatically connects to the holiday destinations, creating a sense of closeness despite the distance. Visitors receive first-hand information from a friendly, knowledgeable person. The approach is well received.

Giant digital postcards with handwritten-style messages on the reverse encourage visitors to write a postcard at the stand. There are 28 designs from 5 federal states. Visitors can also take a postcard home as a flyer.\
«Dear Grandma, it is so exciting!» writes the fictional young Leo, describing a night in a sleeping beach chair and a mudflat safari in a child's joined-up handwriting.

Images: Riesenpostkarte mit handgeschriebenem Text «Liebes Grosi» und Deutschlandkarte, dahinter der rote Cube

The DZT bicycle game, developed and programmed in-house by made Marketing, is a focal point of the roadshow alongside the bright red cube.

Images (2):
- Mann fährt auf dem roten Velo auf der Rolle vor dem Bildschirm des Velo-Games, Promotor daneben
- Riesenpostkarte im Vordergrund, dahinter roter Cube, rotes Velo und Besuchende in der Bahnhofshalle

Images: Animation des Velo-Games: Strandkörbe am Meer und die Frage «Sind Sie 18 Jahre alt und ist Ihr Wohnsitz in der Schweiz?»

Angela Kessler, the project lead at DZT, says: «It was important to give visitors plenty of impressions of Germany as a holiday destination without overwhelming them with information. The giant digital postcards are a great solution.»

## Delivery

- Ideas workshop with DZT
- Roadshow planning and visualisation
- Project management and coordination
- Construction of giant postcard housings and tree-trunk elements
- Bicycle slot-machine development and construction
- Development of video-call stations connecting to holiday destinations
- Storage, transport, set-up and take-down

## Roadshow impressions

Images (6):
- Besuchende vor der Riesenpostkarte und dem roten Cube, Bildschirme mit Ferienbildern und Absperrbänder
- Holzwegweiser mit Schildern nach Schleswig-Holstein, Mecklenburg-Vorpommern, Hessen und Saarland samt Kilometerangaben
- Acrylbox mit Anleitung «Schicke deinem Lieblings-Travel-Buddy eine gratis Postkarte» und eingeworfenen Postkarten
- Videocall-Station auf einem Baumstamm: Tablet mit lächelndem Mann, Schild «Live-Call mit den Ferienexperten aus Deutschland»
- Übersicht des Stands in der Bahnhofshalle Zürich: roter Cube, Riesenpostkarten, Baumstämme und Bildschirme
- Bildschirm mit Strandkörben auf einem Baumstamm, darüber die schwebende Figur in der Bahnhofshalle Zürich

_Image descriptions from the galleries; the photos themselves are on the HTML page._