---
title: "Mobiliar anniversary game"
description: "For Mobiliar's 200th anniversary, we developed an interactive sponsorship activation: a round LED gaming table with its own game."
type: "case study"
client: "Die Mobiliar"
date: "2026-06-09"
format: "Sponsorship activation with gamification"
services: ["sponsoring-auftritte","gamification"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/mobiliar-jubilaums-game"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Mobiliar anniversary game

> For Mobiliar's 200th anniversary, we developed an interactive sponsorship activation: a round LED gaming table with its own game.

## At a glance

- Interactive sponsorship activation for Mobiliar's 200th anniversary across basketball, volleyball, handball and floorball
- Round LED screen in a purpose-built gaming table, with one concept for four sports in German and French
- Basketball-themed circular Pong for up to six people, each using two arcade buttons
- Game design, prototyping and gaming-table construction in-house at made

## **Starting point**
Mobiliar sponsors four indoor sports: basketball, volleyball, handball and floorball. For its 200th anniversary, the brief called for more than banners and branded surfaces. It needed an interactive brand activation that involved people, brought them together and worked equally well at different sports events.

The challenge was to create one concept connecting four sports, working in German and French and fitting Mobiliar's anniversary communication.

Images: Runder LED-Spieltisch mit «200 Jahre»-Schriftzug vor einer Fotowand mit Hallensportler:innen und Mobiliar-Jubiläumslogo, links ein Highscore-Screen

## **Our solution**
Rather than develop a separate game for each sport, we designed a shared gamification experience connecting all four. We took the idea of roundness literally, placing a round LED screen inside a purpose-built gaming table.

Its unusual shape made the table stand out. It felt like an interactive object in its own right, encouraging curiosity and participation.

The result was a live-marketing presence that let visitors experience the sponsorship through play.

Images: Prototyp des runden Spieltischs im Büro, der LED-Screen zeigt das blaue Pong-Spielfeld mit Mobiliar-Logos, zwei Personen an den roten Arcade-Buttons

## **Gamification: circular Pong with a basketball theme**
At the centre was a new interpretation of the classic Pong game. Designed in-house at made, it was rethought for a circular playing surface.

The result was basketball-themed circular Pong for up to six people. Each player controlled their position with two arcade buttons, left and right. The aim was to keep the balls in play for as long as possible and achieve a high score together. Adapting Pong for up to six players on a round LED screen was a particular game-design challenge.

The game was deliberately accessible: understandable in seconds, immediately playable and cooperative at its core. Visitors could join quickly, with a strong incentive to play again, an important factor in event gamification.

Images: Rundes Holzgestell des Spieltischs mit Schraubzwingen in der Werkstatt, dahinter eine CNC-Fräse

## **From the workshop**
How a game feels often comes down to details. During prototyping, we tested button spacing, heights and positions directly on the object until the controls felt intuitive.

made also developed and built the round gaming table. Alongside its appearance, we focused on stability, transport and careful integration of the LED screen. The screen was fitted into the housing to form a continuous, well-finished whole.

Combining the concept, game design and custom construction produced sponsorship gamification tailored to Mobiliar.

Images: Weisser runder Tischrahmen mit schwarzem LED-Screen und roten Buttons im Büro, daneben Kabel und ein Monitor

## Delivery

- Concept development
- Gamification concept
- Game design
- Game housing design and construction
- Prototyping and testing
- Technical implementation
- Promotional staff briefings
- Logistics
- Set-up and take-down

_Image descriptions from the galleries; the photos themselves are on the HTML page._