---
title: "Heineken Refresh"
description: "Heineken Silver's misting arch cooled visitors at Street Parade 2022 in Zürich and Openair Gampel in Valais."
type: "case study"
client: "Heineken"
date: "2022-11-16"
format: "Misting arch as a festival activation"
location: "Street Parade Zürich and Openair Gampel"
services: ["sponsoring-auftritte"]
language: "en"
canonical_url: "https://mademarketing.ch/en/cases/heineken-refresh"
publisher: "made Marketing GmbH, Zürich"
llms_txt: "https://mademarketing.ch/llms.txt"
---

# Heineken Refresh

> Heineken Silver's misting arch cooled visitors at Street Parade 2022 in Zürich and Openair Gampel in Valais.

## At a glance

- Misting arch for Heineken Silver at Street Parade 2022 in Zürich and later at Openair Gampel
- Designed for large crowds and outdoor use, built in made's own workshop
- Visualisation based on the client's concept, construction, water systems and advance planning for set-up and take-down

The Heineken Refresh misting arch lived up to its name at Street Parade 2022 and later at Openair Gampel. It was developed in made's workshop for large crowds and outdoor use.

Images: Türkiser Sprühbogen Heineken Silver mit rotem Stern, darunter Festivalbesuchende im Wassernebel an der Street Parade

## Delivery

- Visualisation based on the client's concept
- Construction
- Advance assessments for set-up and take-down
- Delivery
- Water systems, including connections

Images (4):
- Türkis lackierter Bogen in der Werkstatt von made, daneben Werkbank, Tischkreissäge und Leitern
- Bogenteile mit Heineken-Silver-Schriftzug am Werkstattboden vor Traversen-Bögen und rotem Stern
- Zwei Männer montieren Traversen-Bögen auf der abgesperrten Strasse in Zürich vor dem Aufbau
- Fertiger Heineken-Silver-Bogen mit rotem Stern über der Strasse, Besuchende der Street Parade gehen hindurch

_Image descriptions from the galleries; the photos themselves are on the HTML page._